Flamingo in Piazza Pontida A lively mix of style

Her name is Daniela Chignoli eight years ago and has realized his dream (which is still under the eyes of all): up shop her. She is the owner of Flamingo, the concept store in Piazza Pontida in Bergamo, "a small world that contains everything I love," as defined by the holder. "My shop does not follow fashion, and my clients are not fashion jewerly

• is keen to point out right away -. Enter women aged 30 to 65 years of age or so, all dynamic people, special, curious. I expose clothes, accessories, furniture and stained strongly characterized. We see immediately that I do not love the minimal. " Yes, you see, the colors that enchant just passed the door, by graphic retro flavor of yesteryear and especially the flamingo neon place behind the counter. "The name derives from Flamingo flamingos - Daniela explains - I had seen plenty of plastic, in the courtyards of the houses during a trip to Florida. Kitschissimo, but irresistible. "

In this living room of 45 square meters allocated wisely, they are placed clothing out of the ordinary, products from manufacturers such as Nice Things, Bonne Maison and Collégien and workers manufacturing community as Leche, behind which there is the story of a Bergamo moved to Trento, Soul (made in Dalmine) and the line CMD produced by designers of Bergamo. "From this year we hold also clogs Casta and Dolly, handmade in Tuscany, various necklaces and jewels that come from Italy and abroad." Stand out on the shelves of dishes and bowls melamine fluorescent colors, the furnishings of Madam Stoltz, scented candles made of 100 percent soy wax, completely natural, signed PF Candle Co. and soaps Portuguese ClausPorto, boasting behind a tradition that began in 1887.

The merit of this potpourri of style is undoubtedly the character of Daniela, who in more than twenty years working as a buyer in the store and in contact with the public (before opening her own boutique, has worked for 12 years in a Another fashion store in the center) spoke with various people, watched, scrutinized and it is left surprised by whom and by her surroundings: "I do not go to fairs industry specifications to upgrade the sample exposed, but I am speaking, listening and Travel all my inspiration comes from there. " Whether New York, Stockholm, London, Paris or village around the corner, does not matter, "sometimes I happen to be still and know people stimulants also through social: Facebook and Instagram are a window to the world, from which to look out and look around, with the intent to learn. "

Most of the brands on display, in fact, are the result of human relationships cultivated over time, both personally and through social. "Given the strength of the network, I decided to open an online store, where expose the pieces that I have in store: I opened in April, but it is already a full-blown success - tells excited - it happened to me several times that they are past and visit of customers from other Italian cities. After seeing the online showcase, we decided to set foot here physically. For me it is a great pleasure to welcome them here and maybe also advise on matters beyond the look, how to give tips on what to do in Bergamo, where to stay and where to eat. "

Landmark of a fashion far from the Milan fashion shows, to his personal research of new trends is realized regardless of the Fall-Winter and Spring-Summer proposals from the usual glossy label, but much more simply with pencil and paper, putting together notes taken while walking down the street with the nose. Likewise featured in the photo shoot with her outfits are not the models, simple but friends that have lent over the lens of Carlotta Favaron.

"The thing that I love most about my job is the preparation - he admits - maybe one day I'll open another shop a bit 'bigger, or who knows.... what is certain, is that the imprint of Flamingo will never change. Also on site I did everything you were breathing the family atmosphere that is felt here, under the arcades of Piazza Pontida. "

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