Paperboard Products for Advertising Specialties

Advertising is always tricky. Just imagine. You have thousands of people to target with every campaign, each one of them having different personalities and preferences. The trick is to find the common denominator that would make them sit up and take notice, making them feel that the message you are sending is specifically for them. To someone who works outside of the advertising industry, this could be quite perplexing.

For those who are already in the industry, they probably know how frustrating the entire process is, and how rewarding success would always be. It’s all about figuring out a few advertising specialties that would mix all the right flavors into every campaign, making it as successful as possible.

Here are a few tips that would help you find the right mix that you’re looking for:

• Use a unique medium. You just can’t make it in the cutthroat world of advertising if all you can come up with are posters, flyers, and your usual ad spaces. You have to be able to find other mediums that would draw more people in. Look around you. Sometimes, the most surprising things can also be the most effective advertising media.
• Specify an audience. Especially if the brand you are trying to advertise is unique, you can’t expect a generic approach to work across different audiences. Choose a specific audience and create a campaign especially for them. If you have multiple audience groups, then create separate approach for each of these group as well.
• Maintain a consistent image. Come up with a specific image right from the get go and use this consistently throughout the campaign. Whether it’s a specific color palette or a trademark that you use, make sure this is highlighted in every possible way. This helps with brand recall.
• Look at value, not cost. Yes, you have to shell out money to make money sometimes. However, this does not mean that there are no gems at all within the cheaper options that you have. Always look at the value that advertising products bring, not their cost. Expensive does not always mean effective.

If you are looking for advertising specialties that could bring a whole new twist to your campaign, consider going for paperboard products like beverage coasters, napkin holders, beverage insulators, and the like. They do not only prove to be useful, they are also unique and cost-effective.

It doesn’t even mean that you would have to be advertising a hotel or a drink just because you’re using these paperboard products as an advertising medium. You can use them for events that promote the brand you’re advertising, and have the name of the brand custom printed onto each of these paperboard products.

Sonoco Paperboard Specialties manufactures quality paperboard products for your advertising needs. Low cost, high quality, and definitely effective for the goal you are aiming for.

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