Getting the best out of a free a classified website

Many people have always wondered how a free classified website makes the money to cater for its maintenance. Of course nobody works so hard, the way these websites do, without expecting any returns or incentives! Since such websites allow other businesses to advertise their products online for free, they as a result attract unending hordes of traffic. What you should know about popular websites is that, traffic translates to money. The more traffic a website attracts, the more serious companies will be willing to advertise on them, at a reasonable cost of course! Forget about the "free" part of the sites.

Advertisers will always be willing to share the attention popular sites attract, at a small fee normally charged for using special sections of the sites. Such small fees can translate to millions of dollars, given the huge number of advertisers who are willing to pay. However, the free classified website must first work hard to attain the huge following that can be irresistible to those advertisers who pay. Some of the sections of the free sites that need advertisers to pay some fee, hence raking in millions, include: the real estate, job recruitment and automotive sections.

Therefore, we can safely say that the free classified websites are not free per se. As an advertiser, even when you don’t pay anything, you still have to monitor your return on investment (ROI) in terms of the ad’s performance. You have to take your valuable time to subscribe into the free classified website, make a design of your ad, ensure you put it in the most effective section then do a follow-up on its performance. You have to be thorough to ensure best results. This needs lots of your time and as they say, time is money. So apart from the owners of the free site making money from the traffic built by those who advertise for free, free advertisers can also ensure that they get the best out of their ads. It is a win-win situation. In order to achieve this, you have to deliberately take a few important steps.

Whenever you post a free advert on any free classified website, its heading plays a very crucial role in attracting viewers to click on it. You must put into consideration suitable keywords that are connected to your product and the interest they will ignite in the targeted audience. Remember people don’t get interested in a product just because they read about it. They get interested if they see some benefit in it. As an advertiser, you have to capture their interest by stating out the benefits of your product in the least words possible.

When people search for products online using search engines such as Google, most of them are likely to type in their searches beginning with a question like, "where can I, how do I, how can I …and many others.

If you utilize this prior knowledge, especially in your heading, you are likely to make your product more visible. For instance, if you know that many people key in the question, "Where can I get the best cars for hire" your heading could read something like, "Cheaply Get Best Cars for Hire all Round the Clock." Your keyword phrase will be "Best Cars for Hire." However, your heading will have not only told the viewers that they can get best cars for hire at a cheap fee, but they can also get the service at any time of the day! This is enough to stir interest in the viewer.

Your descriptions don’t have to be lengthy but they must always capture all important aspects of your products that the potential clients would want to know about. As more and more people continue getting access to the internet and more companies continue establishing their presence online, a free classified website is all you need to promote your business.

Raja works for EZHeights classified website and has great experience in the classified industry. To check out real estate, motors, job and many more in Dubai, please visit http://www.ezheights.com/