Top Barter:India's first Business Opportunity for barter Trade/exchange

What is Barter?

Barter is a powerful tool that represents a solution for companies with available or surplus inventory or services. A business maximizes its efficiency in terms of exchange of goods and services by increasing inventory turnover. A company can purchase goods or services they want without paying cash.

World View:According to the International Reciprocal Trade Association (IRTA) estimates just in the U.S., over 470,000 companies actively participate in barter for a total of over $12 billion in annual sales. Over 65% of the corporations listed in the New York Stock Exchange are presently using barter to reduce surplus inventory and bolster sales to ensure that production facilities run at near capacity. The U.S. Department of Commerce estimates that 20 to 25% of world trade is now barter, and corporate barter is now a 20 billion dollar industry. Barter continues to carve out an important place in the U.S. and world economy.

Indian Barter System

A trade or barter exchange is a commercial organization that provides a trading platform and book keeping system for its members or clients. The member companies buy and sell products and services to each other using an internal currency known as Barter Rupees. Modern barter and trade has evolved considerably to become an effective method of increasing sales, conserving cash, moving inventory and making use of excess production capacity for businesses around the world. Businesses in barter earn trade credits (instead of cash) that are deposited into their account. They then have the ability to purchase goods and services from other members utilizing their trade credits – they are not obligated to purchase from who they sold to, and vice versa. The exchange plays an important role because they provide the record-keeping, brokering expertise and monthly statements to each member. Commercial exchanges make money by charging a commission on each transaction either all on the buy side, all on the sell side, or a combination of both.

There are many reasons to use a good barter exchange:

• Increased purchasing power
• Increased revenue
• Preserving cash
• More clients (both from the barter exchange and from cash-business referrals from barter clients)
• Better cash flow
• Greater marketing opportunities
• Improved efficiency
• Corporate Barter

Corporate barter comes into focus on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must be known and guaranteed (contract to eliminate ambiguity and risk).

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