Are you using good old e-newsletter marketing to promote your dental practice?

Electronic mail or e-mail has been in use for about a decade. This method of exchanging digital communications by computer has become the norm in most business environments. Newsletters, however, have been around a bit longer. The first newsletter is believed to have been created in 1538 (yes, nearly 500 years ago!). This information medium became popular in England in the early 1600s, before migrating to the United States in 1704.

Newsletters have withstood the onslaught of centuries. Combining the timeliness of a newsletter with the convenience of e-mail makes good sense for your practice’s dental marketing plan.

Let’s take a look at seven reasons why e-newsletter marketing works:

1. Multiple touch points

You have all kinds of patients and potential patients. They have varying interests, schedules, occupations, and levels of computer savvy. Some use social media regularly while others don’t know what it is. Some love Facebook but hate Twitter. Some will only find you on the internet through your website. E-newsletter marketing is just one more communication channel to reach a broader audience. That reach grows even further when you archive newsletters on your website and use social media links to point to that library.

2. Fostering conversion

An e-mail newsletter is an effective method to begin and grow relationships with prospects, nurturing them into active patient status. They made the first move by signing up to receive your newsletter, so the information is welcome and your contact does not appear pushy. Keep the interaction going by sending useful information to their inboxes regularly.

3. In sight, in mind

A first appointment is just that – an initial purchase. It’s also the beginning of many future purchases. Newsletters give you an opportunity to get your patients thinking about other services they might want, and how they could benefit from those treatments. Best of all, the information is presented in a helpful, no-pressure environment.

4. Creating an urge to share

E-newsletter content is made for sharing – by e-mail forward, in blogs, or on social media. Give your recipients intriguing written content, videos, and graphics and they’ll organically spread word about who you are and what you do.

5. SEO-ability

Getting found on the vast world wide web is instrumental to your dental marketing success. Every time you archive a newsletter, you boost your website’s search engine ranking with fresh content.

6. Content marketing

This buzzword may be fading, but its importance is not. Content marketing is any format that lets you create and share information to acquire customers – infographics, white papers, how-to guides, FAQs, and more. The concept is not to sell, but rather to inspire patient loyalty by putting valuable information at their fingertips. An e-newsletter fits that description nicely.

7. Recycle, reuse, reduce

Today it may be referred to as “repurposing,” but the idea is the same. You put time and money into creating content. The more ways you use that intellectual property, the more value you derive from it. So recycle pieces of your newsletter into social media posts and blogs. Reuse newsletter articles as white papers and brochure content. Reduce your expenses by creating once and using repeatedly.

E-newsletters play an important role in a successful dental marketing plan. If you have an e-newsletter program in place, this is a great time to give it a fresh look. If you haven’t started an e-newsletter because you believe it is an outdated medium, now you know that digital newsletters are, well, newsworthy.

For doctors, dentists, and other medical professionals,Ekwa Marketing is the key to success. Our company offers online medical marketing that involves innovative SEO techniques and can assist doctors in expanding their practice by welcoming more patients. Our tried-and-true system has helped hundreds of medical practices succeed in their marketing efforts. Read more on: dental marketing.

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