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Digital Signage – A way to display right information in all the right places

Author: Black Stone
by Black Stone
Posted: Dec 14, 2015

Do you want to come in front and love to shine by stepping out with bright colour in your business?

If you would like to do so, then opting for the digital signage solution will be the best possible way to fix your trouble.

Ok! Let me give a brief detailed description of digital signage technology and its various impacts.

Digital Signage Technology:

Digital Signage, an electronic display used immensely to advertise and build awareness of either new products or existing products. As well as act as a communication tool in most of the places such as hospitals, education, transportation, restaurants, retail etc.

Digital Signage System encompasses with the use of different technologies such as displays, communication protocols, network infrastructure for content delivery, software & hardware for management and playback of content.

The services offered was simply awesome which is more reliable and cost effective as well.

What about the rise in Digital signage market?

And now, ABI Research forecasts that spending on digital signage system including digital displays, media players, software, installation as well as the maintenance costs will grow from around USD 1.3 billion in 2010 to almost USD 4.5 billion by 2016.

Another Market research firm is expecting global spending of USD 13.8 billion by 2017.

While the United States symbolize the largest regional market, a retail boom in some developing economies in Asia, Latin America and the Middle East is seen as improving the uptake of digital signage.


Conveying an appropriate message that engages the consumer is a tremendous act of involving facets of market research, psychology, aesthetics and business.

In many signage applications, contents have to be updated regularly and adapted to the market environment earlier. Providing audio messages is optional since it requires more bandwidth, more processing power and high-quality end terminals.

To have an effectual communication infrastructure you can have audio effects for valuable content delivery.


Office buildings such as one that is housing the ITU Telecommunication Standardization Bureau in Geneva, Switzerland utilize digital signage to display information to visitors and staff. Point-of-wait networks target consumers who are waiting to receive required product or service.

Information includes time and place of meetings, news feed, finance, weather updates, important notifications or the content that is designed to create a pleasant ambience.

Display technologies

More than a past decade, cumbersome cathode ray tubes have given a great way to ultra-flat-light-emitting diode (LED), liquid crystal display (LCD) and plasma panels.

Displays based on organic LEDs (OLEDs) are flattering increasingly dominant for devices with small-to medium-sized screens and will make their way to larger panels once manufacturing becomes profitable.

When it gets coupled with digital signage technology, touch-screen sensors have the power to transform ordinary linear digital signage content into dynamic and interactive content.

To stay competitive, you can integrate interactivity into the presentations to influence the buying decisions of the consumers. Hence it is proven to be the best technology and successful communication tool in all the sectors.

About the Author

Blackstone offers best digital signage solution to business people.

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Author: Black Stone

Black Stone

Flag of India

Member since: Oct 07, 2015
Total live articles: 9

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