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Create e-commerce website with cheapest price with an expert’s assistance

Author: Wynn Zhou
by Wynn Zhou
Posted: Dec 18, 2015
proper path

Any eCommerce site’s success depends on a well-developed strategy combining aesthetics, structure, usability and its layout. When all these factors work together, along with flawless development and powerful SEO, the company’s site will be primed for high conversions. Having experience and being the #1 strategy web design service in Singapore, here we can list the sequential principles to every website design to ensure our client success.

Know your brand: Describe what your eCommerce store does and sells- uncover what your brand really is and how it currently fits into the industry/ market. Once uncovered, figure out how your brand is perceived and how it is positioned, i.e. choose proper typography with appropriate color palette and style for the content.

Know your customers: Proper identification of the customers is one of the very important tasks in designing an eCommerce website. The site should not miss out the potential customers, big or small that can increase revenue.

Focus on Usability: The navigation should be easy and intitutive. That doesn’t mean it must be designed by some very expert or experienced person, instead should be logically distributed. The product should be properly grouped into categories and sub categories that make sense. A clean grid and proper tabling should be used making it easy to read and scan.

Giving proper Path: Since conversations don’t really happen on the home page, users should be given a proper path. The content should be well organized and tend to follow using simple navigation towards the destination.

Make it walk and quake like a duck: The website should be able to work as it is expected. Avoid giving hover effect to anything that is not clickable. Including elements that do not function as expected can work as a kiss of death. Users can quickly question and put a red flag to your site if is nonfunctional. The design and functionality should be able to do everything possible that prevents confusion or compromise trust.

Thrust on the Right Technology: Some of your users may be using an outdated technology, say for example an old version of the browser, but that doesn’t mean you have nothing for them. The overall objective of the business is to generate revenue online, hence the website should be responsive enough for an array of devices or browser versions. Being the #1 strategy web design service in Singapore, we help you design high quality web sites for your eCommerce website with cheapest price keeping in mind the top technologies.

Google taught us to search: True is that, search is very important, particularly for an eCommerce website. The website should include a prominent and appropriately designed search.

Less is more: Do not make your readers overwhelmed with content. A well- spaced web page is more readable than a dense one. A proper grid structure layout will improve readability and the objects looks more organized and easy to navigate through.

Understanding all these important factors is as important as the proper Call To Action. The website should clearly audience where the site’s destination lies. Concerning all these factors, create e-commerce website with cheapest price with us at Novage Communications.

About the Author

Wynn Zhou is the founder of Novage Communications - a leading web design company in Singapore. She specializes in Seo and loves applying her skills to help local clients. She has successfully set up a baby online store in Singapore.

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Author: Wynn Zhou
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Wynn Zhou

Member since: Dec 17, 2015
Published articles: 6

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