3 Critical SEO Errors of E-commerce Websites

The holiday season is just here and more and more consumers resort to online stores for their A-la-carte shopping requirements. On the other hand, most e-commerce merchants have poorly optimized websites. Merchants list multiple products and wait for the search engines to boost traffic on their website. However, listing products only would not help boost conversion rate. Here are some most common search engine optimization errors, e-commerce websites fall prey to: 1. Lacking product descriptions

Most online retailers and e-commerce merchants have improper or no product descriptions on their store, ultimately compelling the search engines to stop displaying these sites in the top 10 during a relevant search query. The best way to bypass such an error is by writing quality product descriptions for each product, which in turn would help consumers in making better purchasing decision. Merchants should avoid duplication of content as search engines love to penalize websites having duplicate content. They should as well restrict the product description content to a few words so that the page doesn’t become too wordy. Also, optimizing such content for search engines should not be forgotten. To strike a deal, many merchants even hire an agency providing search engine optimization services.

2. Missing social proof

According to Kiss metrics, 70% of buyers look out for reviews and ratings before making a purchase decision. That said; merchants should try to incorporate reviews and ratings on product pages. Merchants need to allow prospects to see what their friends have to say using similar products on social sites. This will increase the credibility and trustworthiness. Moreover, reviews on the product pages have unique content generated by users, leading to a better search engine popularity. Forget not, search engines love websites that update content at a regular point of time.

3. Promoting what’s not in!

Conceive of a scenario, where merchants expand efforts on certain products and try to promote the same using services of an e-commerce web solutions provider or internet marketing agency and the same product is not in vogue. Firstly, stores should consider the demand and search volume. To prevent a mishap, based on the demand and search behavior they should use model number and brand name in the headings, provide ALT text to the images and refrain from stuffing many keywords on the same pages.

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