Want to Spread Your Business? This is How You Should Start a Blog

Blogging comes either free or at a very less expense and you can get started in moments. If you are thinking of promoting or spreading your business, the best approach to do that will be starting a blog.

When you are creating a blog for your company, you are trying to promote your business. The blog grows, eventually your business will grow. Proceed with the following steps to understand how to create a blog or a website and start making money with it at the same time.

Find a CMS tool

There are sites like Blogger and WordPress that proffer free blog website creation. Also known as CMS or Content Management System, these are platforms that allow content management from a user-friendly interface. These online platforms have become the most preferred choice for bloggers who want to launch their website and promote their business.

A unique domain name that identifies your business perfectly

Free hosting comes with certain limitations. For instance, your domain will come with an additional ‘blogspot’ or ‘wordpress’ at the end of your chosen name, which is not recommended.

The domain must be unique and should clearly identify your business. A company’s website address is a prime point of contact, therefore, it should be:

Easy to remember – a URL without common domain extensions are easy to remember.

Not lengthy – Having an additional term unnecessary elongates your website URL.

Credible – A domain that is purchased from a reputed domain registrar is credible and is controlled by you, instead of the domain provider.

Your own – A paid domain is your own domain.

Therefore, buy a domain from a reputed internet domain registrar. This also comes with customer support where you will get assistance from engineers that provide consistent support through live chat, email, Q&A forums, etc.

Avail Paid hosting

Choose your own paid hosting provider to avail the two most important things that are critical for a business website.

High Page Loading speed – Average amount of time taken by a page of a website to upload

Better Uptime – A measurement of your site’s performance and availability

There are premium plans available with hosting providers that promise additional customization options so that your website becomes more unique and competent.

A paid blog also opens new ways of making money. You can do affiliate marketing or get Google AdSense to earn a lucrative amount.

Choose a great design

Appearance matters! A book might not be judged by its cover, but a website is always judged by its homepage appearance. Find the perfect themes that look professional and are easy to customize so that your users would like to stick around.

Characteristics of an ideal business website design:

Easy to navigate – Sites that are easy to navigate are highly liked by users. A tricky or difficult-to-understand site is a strictly no-go.

Easy to customize – Sites like WordPress always provide a better version of a theme at regular intervals. Choosing a template that is easy to customize allows you to switch to the new version without any hassle.

Looks professional

Start Blogging

Once you are all set with domain name, hosting, and a suitable theme or template, create blog topics that are relevant to your business and start posting them.

Mastering all these areas will help you understand how to start a blog in order to spread your business, thereby resulting in creating one of the best blog sites for your business.

Anthony is an entrepreneur and business consultant. He is helping many entrepreneurs to establish business blogs through his writing. You can find him on Twitter.