Various Types of Ad Networks Prevalent in Today’s Time

An advertising network is an organization that links the advertisers to various websites that need to host advertisements. The primary purpose of an ad network is an accumulation of advertising space supply from the publishers and to match it up with the demand of the advertiser.

The word "ad network" by itself is media-neutral in a way that there can be a "Television Ad Network" as well as "Online Ad Network."

Rise of Ad Network in India

As the demand for television grew, ad network also expanded its wings in the country. With TV becoming a familiar object and nearly every household owing one, watching shows became a norm. Advertisers seized the opportunity to promote the various products, services and businesses through advertisement on the TV. This lead to a rise in advertisers as well as the introduction of different types of ad networks in the country.

Mentioned below are different types of ad networks that will help you better understand ad networks currently working in India.

Vertical Networks

They characterize the publications in their portfolio, with complete clearness for the advertiser about the fact that where their advertisements will be displayed on the screen. They usually endorse superior quality traffic at the market prices and are profoundly utilized by the brand marketers. The economic model is mostly revenue share. The Vertical Networks put forward ROS advertising through some particular Channels, or they open site-wide options for advertising, in which case they work in a comparable fashion to the Publisher Representation firms.

Blind Networks

In this type of system, businesses charge real rates to direct marketers in exchange for those marketers that are surrendering their control over where their ads will run; though some networks provide a "site opt out" technique. The system runs the operations as the RON or Run-Of-Network. The Blind networks accomplish their competitive costing through huge bulk buys of typically remainder inventory pooled with the conversion optimization and advertisement targeting technology.

Targeted Networks

Sometimes named as the "next generation" or "2.0" ad networks, targeted networks put much emphasis on the particular targeting technologies like behavioural or circumstantial, which have been constructed into an advertisement server. The targeted systems focus on the use of consumer click stream data to heighten the value of the inventory they obtain. Additionally, the specialized targeted advertising networks consist of social graph technologies that make an effort to enhance the value of stocks utilizing the links in social networks.

In the End

It is essential to select a television advertising agency with relevant expertise in this field. It is better to go with cloud broadcasting as here the ads can be managed by the priority.

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