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The Advantages Of Using Recyclable Coasters

Author: Sonoco Paper
by Sonoco Paper
Posted: Jan 11, 2016

Drinking beverage is a universal activity. It’s an action done every single day by every single person in the world. The beverage can be as basic as a glass of water or as exquisite as decades-old wine. But at the end of the day, no one can claim they haven’t drunk anything.

When you drink a glass of water, a cup of coffee, or a bottle of beer, these are windows of opportunities embedded for beverage coasters.

These coasters do not only serve as furniture protection, but also as a marketing tool. They can carry messages about a company’s products or services. The promo value gets more effective if the message is printed on recyclable coasters. These beverage mats aid in longer memory retention since can be used over and over again. Coasters, in this aspect, become furniture helpers that serve an advertising purpose.

Eco-Friendly Coasters

Giving away promotional items is a strategy often used by companies or organizations to promote their product or service. Many conventional products are used as promo items, but it is always good to come up with new ideas for a stronger ad campaign. It is to a company’s advantage if the item is eco-friendly. Apart from its obvious regard for Mother Earth, going green has gained marketing momentum, and everyone is getting on the bandwagon.

Going for promotional options like recyclable coasters can be a very good option since they cover the green concept while still fulfilling a corporate objective.

Benefits of Recycle Coasters

Many still have second thoughts about using recycled items, thinking that its quality can be questionable. However, the more practical ones see the silver lining and the economics of using items again and again. Using recyclable coasters as marketing items can offer these advantages:

Customizable. Recyclable coasters come in different sizes and shapes. They can burst with vibrant colors and graphic appeal depending on the design imprinted with its marketing message.

  • Cost-effective. Promotional items or giveaways made from recycled material like recyclable coasters are more economical compared to other gift items. The cost is cheaper, but the product’s high quality stays the same.
  • Earth-friendly. Participating in the conservation of the planet has an impact when public perception is concerned. Being an environmentally-conscious company or organization will let people know that you care not only for profit but also for the environment. In a competitive world, taking social responsibility provides a sharper edge. Eco-friendliness is a buzzword among the younger generation of consumers who take this advocacy to heart. Getting their attention through reusable items like recyclable coasters is an advantage.

Achieving the marketing objectives while still caring for the environment is beneficial for both the company and the world.

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Author: Sonoco Paper

Sonoco Paper

Member since: Jun 03, 2015
Published articles: 10

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