Google’s Mobile-Friendly Algorithm to Take Your Business by a Swing

Whether to make a delicious dish or to write a snippet of code, the first thing that flashes in your mind is Google. And ‘How to’ is that small magical phrase which leads you to the right answers. In this digital era, life is simply a switch from one electronic device to another – from a laptop at work, to a mobile while running errands, to a tab during commutes. But, does the user have a consistent experience with all these devices? Google has decided to answer this question.

Google has recently implemented a change that would accentuate the browsing experience of mobile users – a new algorithm which will bring up better, relevant and high quality results. This new algorithm, launched on April 21st, 2015 would make huge impact on websites ranking on the mobile searches in all languages all through the world. The impact, as experts say, would be more than the earlier Panda and Penguin updates.

Around 50% of all searches made on Google are through mobile phones and not acting upon this new algorithm would drastically affect your company’s site and search traffic. Therefore, it all simmers down to one requirement: Is your website and blog optimized for mobile? To reduce the impact of this hurricane, Google has put it in its efforts to guide website owners and marketers for a smooth

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