Mobile Web App Development: What Has Future in Store

Mobile web apps are those applications that can be accessed through a mobile browser on a mobile device or a tablet. It is similar to a mobile app with differences like they do not reside inside the device but on the web servers. Mobile web app development is very much in demand due to several reasons. Even the emergence and immense popularity of native and hybrid mobile apps have not diminished the importance of a mobile web application.

Mobile web app development is performed using the most popular web technologies like HTML5, CSS3, JavaScript libraries, and others. These languages do not have a much steep learning curve and good developers are in plenty. All these factors imply that these apps can be built without using much resource and time. Thus, a company can register a strong mobile presence without having to spend a fortune.

Looking from the perspective of users, the advantages of web apps are many. Every mobile user is not equipped with a high-end smartphone, especially in the developing economies. These budget phones offer less storage and RAM that limit the number of apps, a user can install in his or her phone. Thus, many users prefer to browse these services on their browsers. A mobile web app is designed in a way to resemble a native app which can be used without having to install them.

Have a Look at The Factors That Drive Mobile Web Application Development

• Reduced cost of development leads to increased ROI for the business.
• Mobile web apps cater to the users that do not want to or cannot install all the native hybrid apps.
• As these apps are built using web technologies, efficient developers are available at low rates.
• These apps are non-intrusive and hence, engage the users better.
• Mobile web apps are cross-browser and cross-platform compatible, thus catering a wider user base.
• Maintenance and upgrade of these apps are easier and convenient as compared to native apps that need to be upgraded separately for respective platforms and optimized for devices.
• It is easy to publish them as they do not need approval as in the case of native and hybrid apps.

All these advantages are clear indications that web apps still have followers. Recently, an e-commerce site had to relaunch its mobile website application after it drew criticism from the users for closing down the web app. For the companies that deal directly with the customers, a mobile web app is a necessity. They cannot rely solely on the native/hybrid apps for reasons mentioned in the blog. Even for the startups, a mobile web app should be on their checklist if they wish to reach out to the maximum number of users and get conversion.

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