How to become a Creative Social Media Specialist?

Social Media plays a pivotal role in shedding massive spotlight to your business. This medium has become a platform for many businesses and consumer brands to create brand awareness and increase their presence. If you have a business in Dubai and are seeking social presence for your brand, then you need the services of a social media agency in Dubai.

On the other hand, if you are aspiring to be a digital media specialist, then you need social media training in Dubai to carve a successful career. There is a growing importance of social media specialists for present day business in this digital age.

Businesses need social media manager who is familiar with their corporate objectives and understands their goals. They turn to good specialists who help them navigate the social media sites for finding a brand voice that resonates with their customers and followers.

Ways of creative social media specialist

Understanding and building the right audience:

He must find the right audience for your business by closely analyzing the online behavior of target audience and create a strategy to engage them actively in the social media platforms.

They should be responsible for generating and maintaining your company`s presence on media sites and building an audience through campaigns, ads and updates.

He should be able to target posts and updates appropriately by studying your business audience in terms of demographics, interests.

Knowledge of social media platforms:

They should have a deep knowledge about Facebook and twitter and also about other social networking platforms like Digg, Google plus, Foursquare, LinkedIn, StumbleUpon. He should be able to suggest best platforms that will work for your brand on the basis of your customers.

Manage social media activity:

They should possess effective marketing and communication skills to implement the company`s strategy across social platforms for increased customer engagement.

Must manage campaigns through writing editorials, engaging in dialogues with customers, posting relevant blogs, seeding content in applications and answering questions in appropriate places in all platforms.

The good specialist must be able to construct strategies that enable sustainable long-term relationships with online customers and followers..

Good technical knowledge and use new tools:

He should be able to understand technology and digital trends and focus on campaigns to capture the attention of online participants. In this way, he must be able to work with the product development team in your business to ensure the tools like FB connect and sharing buttons are kept up to date.

He must be able to monitor the daily trends with new analytic tools and applications that help in increased customer engagement and create brand awareness. This helps to improve the current strategy and make it more engaging and successful.

Monitor effectiveness of campaigns:

He should analyze, review and report the effectiveness of campaigns to measure the impact in order to maximize results.

He can help change the way an organization interacts with its stakeholders by going deeper and relying on analytics to run good campaigns, thus increasing the ROI.

He needs to possess data analytics skill by which they can tell how your business can generate revenue from campaigns.

With regular analytics of how the brand is performing among the target group, he should be able to take the conversation beyond likes and shares.

I am a digital marketing consultant, blogger, designer, working for a leading digital agency in Dubai. I just love traveling, watching cricket, social chatting, & spend my time with friends.