Craze of branded Sneaker Shoes

Though branding is not a recent phenomenon, online shopping has transformed the buyer`s choice-making them brand conscious. Brand consciousness has become a widespread phenomenon with increased internet and eCommerce usage.

Social media has played a key role in creating obsession to brands. Google survey indicates that 45% men and 46% women use online study about brands before making their choices to buy.

Brands like Puma, Jimmy Choo use social media platforms to build their brands and drive awareness about their products. They market themselves across social media platforms in a way that people become obsessed with their products.

Footwear trends on Social Media

Brands like Steve Madden, Crocs, and Keds have garnered a lot of likes in Facebook pages and a lot of plus likes in Instagram.

Brand Reebok – Athletic Wear Company has increased its social media presence by 8000 percent, says reports. It has focused exclusively on relationship building with its customers with quality over quantity approach. On Instagram alone, its followers have risen to over half a million. It has been ranked the highest among its competitors like New Balance, Asics, and Nike on Instagram.

Brands like Converse have more than 37 million fans in its facebook page. They have built a community and engaged with their customers in a way that owning a pair of Converse shoes will make your next purchase on shoes a distant affair.

Why craze for branded sneaker shoes

Sneaker lovers look for new trends and fashion in social media. They can shop for a wide variety of brands, compare prices, read customer reviews and compare features of different brands before making a choice to buy.

Sneaker brands connect with, inspire and delight their fans in endless ways across social platforms and build loyal customer base.

Sneaker companies build a brand value around themselves in such a way a consumer would trust their brand as a reliable one in comparison to the rest in the market. Brands essentially thrive on trust and reliability. Brands make shopping easier in terms of choice, where there are hundreds of similar products for sale.

Women select sneaker brands based on surveys and photos posted across social media. Some of the most chosen brand by women is Nike Free 5.0.

Facebook survey shows that women select trendy sneaker brands in casual styles but with low price tag. Keds platform sole shoes and Teds canvas are very popular with women on Instagram.

Top sneaker brands

The top five sneaker brands most liked by people and with a lot of sales are Nike, Brand Jordan, Skechers, Adidas, and Under Armour.

The best selling sneakers for men are Nike Air Jordan 3, Air Force One Low, Air Max, Air Monarch, Air Jordan 6 and 14. Other popular sneakers are from Under Armour, Roshee Run shoe, Puma sneaker shoes and New Balance.

Nike – Ranked One in sales

Based on the reports of U.S retailers and Washington Post, Nike sneaker shoes brand has been ranked the most sought after sneaker brand.

Buy sneaker shoes online

You can always buy international branded sneakers from online stores for quality, reliability, durability, comfort, convenience and with a wide variety of choices. With regular sales, offers, discounts on these online stores, you can get them at slashed prices.

I am a digital marketing consultant, blogger, designer, working for a leading digital agency in Dubai. I just love traveling, watching cricket, social chatting, & spend my time with friends.