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How Twitter’s 10000 Character Limit is Reflecting its Personality Crisis

Author: Aalbert Lee
by Aalbert Lee
Posted: Feb 02, 2016

Twitter made a recent announcement about its 10000 character limit for tweets. Although the post quoted multiple sources, things are still somewhat speculative. According to the article posted by Kurt Wagner, Twitter is likely planning to roll out longer tweet limits by the end of Q1. Longer tweets come with a read more button. As none of this is finalised, it might never even happen. However, after making a detailed study, this move made by Twitter towards longer tweets is proven to be necessary and it will probably happen. When it comes to the 10000 characters limit, Twitter has already created some previous form. On the other hand, last August, the company also increased its character limit for direct messages. According to the experts, it will not be very hard to do the same for public tweets. Although it will be the final nail in the USP coffin of Twitter from a brand perspective, this can also be a goldmine commercially.

Identity Confusion:

The option for rapid fire status updates and the size of the text messages which were perfect for the new generation, made Twitter super straight forward. However, when you look at the USP, Twitter has gradually lost its uniqueness and sense of self. According to the experts, Twitter’s points of differentiation have been homogenised and eroded over time. The product development made by the company has also mirrored the evolution of smartphones. Today, users are able to easily post updates that include videos, images, gifs, texts and more. However, this has drastically changed the core experience of Twitter over time.

Initially users were able to see columns or tweets that came seven to ten texts only. The actual content and message of the tweets could be understood without even scrolling. However, these days, most of the tweets come with some kind of media. Although this adds real value sometimes, most of the times it does not. According to the experts, longer tweets may be another great shift in the overall user experience of the Twitter. However, the company should be able to make this change without losing its real identity completely.

Freedom for Creativity and Development:

When making this major move, Twitter should be capable of providing some unique ideas and solutions for the users. The real trouble is, in order to achieve this, Twitter should come up with a solid strategic vision. Failing to do so, the company will end up with lose focus and too many features. In order to avoid this trembler, experts in the company are focusing on building simple yet advanced strategies to make its move of 10000 character limit.

However, with Jack Dorsey working in the back, chances are that the company will be directed towards success and glorious user centric future. According to Jack, the company is focusing mainly to enhance its overall public, fast, live conversational nature. He also stated that the company is working hard to strengthen these factors.

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This article is written by Aalbert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on SEO company India.

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Author: Aalbert Lee

Aalbert Lee

Member since: Jan 24, 2014
Published articles: 76

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