Guidelines Provided by Google’s Search Quality Raters on SEO Implications

Google recently released complete edition of its Search Quality Raters Guidelines. This is a one hundred and sixty pages detailed instruction that will help the users to manually evaluate the quality of the search results provided by Google. According to the experts, the guidelines provide high quality and valuable insight into the vales of Google when evaluating web pages or websites. As these are not voting websites, human Search Quality Raters will not directly affect your search rankings. Rather, they are developed to provide accurate feedbacks for the engineers of Google on validity and accuracy of the search algorithm. The guidelines also provide information on the criteria that Google uses for evaluating the quality of a website. This is a very important element in the search ranking.

The Real Goal of Google:

Basically, Google search engines focus on giving results based on the specific locale and language of the user. The main goal of Google is to provide best possible answer for the users based on the specific search query. In order to measure this effectiveness, Google should represent the location, intent, language of the users. This will also help the search engine to evaluate the search results. According to the latest Search Rater Criteria, a website or web page should meet certain criteria to be rated as High Quality. The website should either have a satisfying amount of high quality Main Content on the specific topic or high level of expertise, authoritativeness and trustworthiness. The website should also lead strong supplemental content for ensure a good user experience. First and foremost, the quality of the main content plays a major role.

Ensuring High Quality and Accurate Content:

First and foremost, a website or web page should focus on providing accurate and high quality content for the customers. Some of the most helpful webpage functions include sharing information, sharing opinions, sharing media, entertainment and selling products and services. These functions could be determined by the main content of the page. When it comes to page quality rating, the quality of the Main Content plays a major role. Secondly, the person or team behind the group should be trustworthy experts in their specialized area. This will help you to easily focus on the areas and take instant actions that need changes and improvements.

Focusing on Website Reputation:

When it comes to maintaining website reputation, one should incorporate both actual brick and mortar store and the knowledge of the website. One will be able to acquire reputation data through recommendations, reviews, rating sites prestigious awards, new and articles etc. When it comes to supplemental content, it is still possible for a website or web page to obtain high rating without any type of supplemental content. However, if you are providing supplemental content that differs and distract from the main content, you may experience low rating. Last but not the least, it is also important to make sure that the overall web design is functional and easy to use.

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This article is written by Aalbert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on best SEO company.

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