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The Importance of Cosmetic Packaging
Posted: Feb 09, 2016
Cosmetics are available in liquids of varied viscosities, cream, gel, mousse, powder, cake and endless other forms. Most cosmetic products are small in size while samples and trial packs may be even smaller. Most cosmetic products are impulse buys or have a seasonal demand. This is the reason why packaging of beauty products has assumed such great importance as far as sales are concerned.
Packaging creates brand loyalty
Most cosmetic companies produce more than one item and so it is important to use a single umbrella brand, color combination and other design elements that set your product apart and that a consumer can check at a glance and confirm that it is all one brand. This encourages brand loyalty and returning customers.
Explaining the product benefit
The world of the turnkey cosmetics industry is so vast that a customer is bound to get confused. Believe it or not, there are nearly hundred types of cosmetics in more than one combination for a single utility. What would you do if such a situation comes in front of you? How would you know which one is the right cosmetic for you? In such a situation the packaging comes to your rescue as it contains the relevant information about the product benefits and its ingredients.
Convenience
Packages can include features that add convenience in handling, distribution, loading, display, revenue generation, opening, reclosing, use, supply, reuse, recycling, and ease of disposal.
Portion control
Cosmetics and hair care products are something which have become a part of our daily life even during traveling. Can you ever think of going on a vacation without your night cream or eye liner? The very thought is beyond contemplation. This necessity of cosmetics has prompted the cosmetic companies to manufacture products in all sizes which require unit dose packaging. This has been made possible due to modern packaging techniques only thus, giving it ease of handling and use.
Packaging protects the cosmetics
Some ingredients in the cosmetics may react to oxygen, heat, dust, moisture and other elements and thus the product may get damaged if exposed. Packaging works to provide protection.
Remember, your cosmetic packaging should communicate a purpose: what your brand stands for and what it means for your customer. So don't miss this opportunity of creating a lasting impression on the shelf and in the minds of customers. For more information about OTC filling, visit lfofamerica.com.
ABOUT THE AUTHOR
Gayle Adams is an expert in personal care and Over the Counter Products and offers all kinds of industry related advice in her articles for people to benefit from. LFofAmerica.com is the name that she will recommend for contract filling, manufacturing, and formulation as well as packaging solutions.
Gayle Adams is an expert in personal care and Over the Counter Products and offers all kinds of industry related advice in her articles for people to benefit from.