Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

The Importance of Cosmetic Packaging

Author: Lf America
by Lf America
Posted: Feb 09, 2016
Packaging plays an important role in enhancing the company’s brand image and increasing the value of the product. This statement is truer in case of cosmetics and beauty products. Not long before, all the cosmetics and beauty products used to come in two forms-soaps as bar or in glass jars. This was so because the product itself was very simple. With time, the cosmetic industry has undergone tremendous changes and now, each second a new product is being added to the cosmetics line. Today you have beauty products for all complexions and all ages. Think about a beauty issue and the next moment you will find a product on the store shelf for it. Such is the speed of change in the cosmetics industry. Cosmetic products are a marvel of modern technology and the packaging in which these products go are just as sophisticated, ranging from dual chamber bottles to unit dose packaging

Cosmetics are available in liquids of varied viscosities, cream, gel, mousse, powder, cake and endless other forms. Most cosmetic products are small in size while samples and trial packs may be even smaller. Most cosmetic products are impulse buys or have a seasonal demand. This is the reason why packaging of beauty products has assumed such great importance as far as sales are concerned.

Packaging creates brand loyalty

Most cosmetic companies produce more than one item and so it is important to use a single umbrella brand, color combination and other design elements that set your product apart and that a consumer can check at a glance and confirm that it is all one brand. This encourages brand loyalty and returning customers.

Explaining the product benefit

The world of the turnkey cosmetics industry is so vast that a customer is bound to get confused. Believe it or not, there are nearly hundred types of cosmetics in more than one combination for a single utility. What would you do if such a situation comes in front of you? How would you know which one is the right cosmetic for you? In such a situation the packaging comes to your rescue as it contains the relevant information about the product benefits and its ingredients.

Convenience

Packages can include features that add convenience in handling, distribution, loading, display, revenue generation, opening, reclosing, use, supply, reuse, recycling, and ease of disposal.

Portion control

Cosmetics and hair care products are something which have become a part of our daily life even during traveling. Can you ever think of going on a vacation without your night cream or eye liner? The very thought is beyond contemplation. This necessity of cosmetics has prompted the cosmetic companies to manufacture products in all sizes which require unit dose packaging. This has been made possible due to modern packaging techniques only thus, giving it ease of handling and use.

Packaging protects the cosmetics

Some ingredients in the cosmetics may react to oxygen, heat, dust, moisture and other elements and thus the product may get damaged if exposed. Packaging works to provide protection.

Remember, your cosmetic packaging should communicate a purpose: what your brand stands for and what it means for your customer. So don't miss this opportunity of creating a lasting impression on the shelf and in the minds of customers. For more information about OTC filling, visit lfofamerica.com.

ABOUT THE AUTHOR

Gayle Adams is an expert in personal care and Over the Counter Products and offers all kinds of industry related advice in her articles for people to benefit from. LFofAmerica.com is the name that she will recommend for contract filling, manufacturing, and formulation as well as packaging solutions.

About the Author

Gayle Adams is an expert in personal care and Over the Counter Products and offers all kinds of industry related advice in her articles for people to benefit from.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Lf America

Lf America

Member since: May 08, 2014
Published articles: 29

Related Articles