Banner Stands - The Cost Effective Exhibition Display Solution

Did you know that more than half of companies registered in the UK during 2012 took part in an exhibition, trade show or organised event in order to meet new customers or the further develop relationships with existing clients? With the importance of exhibition trade shows being widely recognised as a valuable tool within an overall marketing strategy, it is a fact that many businesses fail to pay attention to their presentation material when attending such events. This leads to an unprofessional appearance and consequently lost opportunities. The fact is that creating a professional image at an event does not have to be an expensive prospect. Regardless of the type of stand booked, cost effective display solutions are available that will serve to enhance the visual appearance of your booth. One such promotional tool comes in the form of banner stands which are free-standing display signs capable of supporting a printed panel with dimensions ranging from small, desktop units to super-sized floor standing systems. One of the major benefits of banner stands when compared to traditional display posters and panels is that no supporting structure is required such as an exhibition shell scheme backwall. This means that the banner can be used in a 'space only' exhibition stand or within a stand space that incorporates surrounding walls. Given that no reliance is placed on the stand area itself, a banner stand can be used in virtually any show environment. Of course, the greatest banner stand in the world could be let down by lacklustre design and this is something often overlooked by the would be exhibitor. Display graphics should ideally be clean, easy to read and eye-catching so as to grab maximum attention at the event. It is important not to over-complicate a design by using too much text that would be difficult for the prospective customer to absorb. Try to think of a trade show display in much the same way as a sign standing at the edge of a busy road. The customers passing by the stand at the exhibition can be likened to the traffic passing the sign at the side of the road. As such, information being conveyed on the banner/sign should be readable as quickly as possible. There are a myriad of sign and display companies who are capable of both designing and printing banner stands. With so many suppliers available, it is worthwhile shopping around in order to make sure you get the best value for money from a provider who has experience in using the correct materials needed to get a satisfactory end result. Ask to see testimonials from previous customers who can attest to the level of workmanship and customer service from the supplier in question or better still, if the supplier is local why not visit and see examples of products so you can make an informed decision about which product best meets your needs and matches your budget. Once you have taken delivery of your banner stand and the time comes for 'show day' ensure that your display is situated in the most prominent area possible within your exhibition stand space. For example, it is a good idea to locate the stand next to a walk way or other main traffic route so as to maximise the exposure from passing pedestrians. Finally, with the best will in the world the finest banner stand is no match for a helpful, attentive member of staff so when your banner stand draws attention. be sure to engage with the customer and hopefully convert that all important prospect into a sale. This article was written by Printdesigns Limited, specialist providers of portable display solutions. Emerald Way, Stone Business Park, Stone, Staffordshire, ST15 0SR, UK Visit the Printdesigns website at http://www.printdesigns.com

For more information, visit the Printdesigns website at http://www.printdesigns.com