Hard money lending – The no bull approach to fast, efficient borrowing.

Hard money lenders in California have become a major force in the credit industry. This type of lending is actually traditional lending, based on borrowing against collateral as security. It’s a very straightforward way of borrowing money, highly efficient, and to the surprise of many pundits, very popular with the hardheads in the commercial and residential property markets.

Some are calling it a "flight to basics". This is no-nonsense lending, with private moneylenders providing capital. The lending process is simple, and all borrowers need to do is simply repay according to the loan agreement. In fact, it couldn’t get a lot simpler. That, in the opinion of some market experts, is why this type of lending is taking off in California.

The bottom line here is that the borrowers don’t really like, or need, so many hoops to jump through when trying to obtain money for commercial or residential purposes. The mainstream credit market has antagonized some borrowers and simply annoyed others with its bureaucracy and apparent lack of understanding of borrower needs.

The fact is that people who want to borrow money don’t want to wait forever for it. They certainly don’t want to be inflicted with obstructive bureaucratic processes which consume a lot of time up front, before they even get the money. Commercial borrowers, in fact, can say in all honesty that the turgid mainstream credit market song and dance routine actually costs them money upfront, simply because of the time factor.

The other, more lethal and quite accurate criticism is that the old-style lending process doesn’t fit in with basic operational needs, particularly for businesses. Business borrowers are business people; a nitpicking borrowing process that doesn’t fit with the working dynamics of the business isn’t good for the business.

Hence the sudden popularity of hard money lending in California. A good example of the big hard money lenders in California is a company called California Private Lenders. This company can turn around a hard money loan application in 48 hours. Their loan terms are unambiguous, and loans are approved on a due diligence/best practice basis.

If you’re looking for a fast loan in California, visit their website here at http://www.cplenders.com/ to see how the market leaders in this type of lending operate, and speak directly to their experts.

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