How Vritti helps brands to connect with rural India

When more than 1.2 Billion people `live in the rural India, and they contribute greatly to the country by agriculture, companies find the market quite lucrative. Experts say that there is a noteworthy difference in the rural and the urban India. The lifestyle, living standards, and choices vary up to a big extent. Therefore, no company can survive by designing and implementing a unified marketing strategy for the two different worlds. Since marketing executives can’t afford to ignore the mammoth 70 percent of the total population, they need focused and well-researched marketing efforts to connect with the rural India. Companies like Vritti accept the challenge Not every marketing company is like Vritti Media that takes the challenge to spearhead the process of marketing products and services to this untapped market. It needs a lot of courage and risk-taking ability. While urban marketing is like plucking the low hanging fruits, no company wants to take the pains of reaching the bottom of the pyramid. Addressing the urban market is easy and fast. The marketing managers have the knack of attracting their audience in the best way. Team Vritti Media realized that more than the urban market, a lot of potential lies in the rural areas. However, it is required that the marketing team understands the USP (Unique Selling Propositions) for the rural market. Once tapped well, the market offers nearly limitless opportunities. There is no need to mention that the tantrums are totally different. How did Vritti make a difference? It is quite clear that the conventional methods of media advertising, Television and the online marketing won’t be effective. Vritti Media uses a groundbreaking concept of using the Radio. The company also used a unique concept that nobody didn’t imagine. Vritti uses the bus stands to market products and services because these are the places where the majority of rural people visit every day. Since the marketing campaigns are in the vernacular, they reach straight to the heart of listeners. With an innovative and imaginative campaign style, Vritti successfully manages the captive attention of their audience. Reports confirm high recall and effectiveness of the campaigns. The efforts made by Vritti have been recognized by marketing gurus, and the success becomes an inspiration for many others. It shows that a team with highly constructive and fertile minds can make an overwhelming success to their clients.

Rajesh radhakrishnan is the author of this article on