Why Use Beverage Coasters For Your Business?

There’s an entire industry that brings beverage coasters onto every bar and table, but these products are often ignored, their importance taken for granted. After all, they’re just random pieces of stuff on the table, right? Wrong! Because beverage coasters definitely do more than just add color to table and bar tops. They have a very long history that shows they are so much more than that.

A Brief History

In Europe, it has always been a custom to use saucers while drinking tea. It was always a cup and saucer in front of people, and not just a cup. The huge advantage of having a saucer placed under a cup was a concept that was eventually applied to other beverages as well. In 1880, a German printing company decided to make beermats made of cardboard. This was the start of the new breed of products where beverages, whether in a cup, glass, or mug, would be resting upon.

By 1892, the very first beer mats made of wood pulp were manufactured, and years after that, beverage companies started taking advantage of these products by using them for purposes.

Advantages and Benefits

The modern beverage coaster would not be here today if it did not play such a huge role in the beverage and hospitality industry. Not only that, these small pieces of material can be such a huge help inside the home as well.

Here are some of the benefits that each beverage coaster brings to every business:

• Advertising channel. Who says nobody notices what those coasters say? A beverage coaster may be the perfect way to stamp your name onto every consumer’s subconscious, especially if you use these in your own restaurant, bar, or resort, or give them away to loyal patrons to be used within their own homes.
• Cleaner surfaces. Ever had guests coming over and having to fidget as they carelessly place moist glasses on that table that you know is older than your grandmother? Have you gotten tired of having that bar fixed up because of those mysterious white circles that appear over time? This is what these coasters are for. Whether it’s in your home, at a restaurant or in a bar, surfaces can finally be safer.
• Collector’s items. Did you know that in the same way that people collect stamps and coins, there are also groups of people that collect branded coasters? This makes it an even better way not only to promote your product or brand, but to make sure it stays in their mind far longer than any regular ad or commercial can, especially if you make them collection-worthy.

With a rich history and so many benefits for you to enjoy, there is no doubt at all that beverage coasters could be just the thing you’re looking for.

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