4 Possible Reasons Why Your Pay Per Click Campaign Failed

Pay per click advertising is a great way to advertise without spending a lot of money. You won’t spend a dime unless people click on your ads and go to your site. Some people will run a campaign, not see a single click, and assume that it’s a bad way to advertise. This couldn’t be further from the truth. Click here to find a PPC management company in Los Angeles to handle your campaigns, because a wrong move can ruin the entire thing. Here are the top reasons why these ad campaigns fail.

Bad Timing

Your failure could simply be a result of bad timing. Nothing in life is completely random. There are trends to everything everyone does. There are certain days of the week and times of day that are more popular when it comes to people searching for certain things. PPC management companies in Los Angeles work with these types of campaigns for a living, so they know the best times to run ads. If your Ad is showing up during peak hours, you will have a lot more traffic driven to your site.

Didn’t Run Long Enough

Another mistake people make with PPC campaigns is not running long enough. They only have enough money to run an ad for a week, so they decide to try it for a week and see how it goes. Marketing studies have proven that PPC campaigns need to run for at least six weeks to be fully effective. If yours ran for less than that, it could be the main issue. Next time, make sure you have enough money for a full six weeks before you run your ad.

Used Old Keywords

Internet slang changes all the time. The times change so drastically, it can be difficult to keep up with the current language. Works like bae and fleek have been all over the internet recently, and there will be new slang in a few short months. Make sure you change your keywords to stay with the trends. If you use the words that everyone else is using, you’ll gain some attention.

Targeting the Wrong Audience

There are different types of Google Adwords management in Los Angeles that you can choose. Some are set for broader terms, so you reach a wider audience. This is great if your product or service as a huge demographic. However, most businesses, especially ones who are still getting their name out there, need to reach a much more targeted audience. Lowes and Walmart can get by with a broad audience, but you need to bring your specific audience in before you start reaching for everyone else. If you did the wrong kind of campaign for your business, you most likely didn’t reach your demographic, so the only people who saw your campaign were people who wouldn’t need or use your services.

You should try your hand at another AdWords campaign, just make sure you use a PPC management company in Los Angeles this time so you know it’s done properly. You will have more traffic driven to your site before you know it.

The author of this article has many years of experience at writing blogs and informative articles on digital marketing companies. With its experience, he will recommend business owners to hire a PPC Management Company.