Painful Fundraising Mistakes To Avoid at all Costs!

Planning a fundraising campaign isn't a tough job to do but to succeed in it is a one. People from all over the world have the access to look at your campaign and to contribute if they like, so taking chances at this point is a bad idea!

Following are a few painful fundraising mistakes which should be avoided at all cost:

1. Launching too Early – You might be excited about launching your fundraising campaign, but are you sure it is the right time to do so? To ensure the success of your fundraising, you must be ready with your homework done on a forward basis. Before launching your campaign, you must create a buzz in the crowd so that people get to know about your campaign. This way, you also gather your early supporters.
2. Focusing only on Money – Although the only motive behind fundraising is money that doesn't mean that you just have to pay attention to the funds and not on your supporters/backers. Focusing on money might not lead you to potential backers but focusing on your backers will surely lead you to the success of your fundraising campaign. Always remember to thank your backers for their contribution and support.
3. Missing the Target Audience – While planning a fundraising campaign, you must sort your target audience. For instance, if you are raising funds for a food startup and targeting people from an entrepreneurial background, then it's a total waste of time, energy and resources. Therefore, you must not miss your target audience as a maximum of them would turn out to be your potential backers and genuine supporters too.
4. Ponderous Approach – A slow or laborious approach could lead you to the failing of your fundraising campaign. To attract the crowd, you must visualize, fabricate things in a manner that no individual skips your campaign.
5. Lethargic Promotion – Another painful fundraising mistake could be a sluggish or inert promotion of the campaign. To make people contribute, you must make them aware of your campaign. Promotion is a necessary part of the fundraising campaign and therefore, you must take it seriously.

6. Excessive focus on Analytics – While running your fundraising campaign, it is important to go through the analytics but highlighting only on the analytics might direct you towards the failure. Keep your attention on alluring the crowd and getting a hold on those who like your idea rather than measuring statistics.

Mr. Nikhil Agrawal is a finance expert and co-founder of DreamWallets, Best crowdfunding website India.