Mobile Only E-Commerce Store- A Wise Move or a Silly Step?

With every passing day, the numbers of mobile users are expanding, which is probably a hint for the developers/website owners to go mobile. The e-store brands are moving to mobile with the sole aim to provide a blissful experience to their client base. According to reports, the main reason e-retailers are switching to apps is due to a majority of the traffic comes from mobile devices. Yes, this is true that around 70-80% traffic is through mobile but we can’t deny the fact that the website users are also equally important in order to reach more people. The decision of launching an app isn’t a bad one but considering the fact that still there aren’t 100% people who prefer shopping through an app. There is a wide range of audience who prefer buying stuff through laptops or desktops.

With several easy-to-go development platforms like WooCommerce and Shopify, the face of the E-Commerce industry has already changed drastically. Now, with the E-Commerce stores moving to app-only version, they’ll certainly see a stiff time ahead. But, the main question in debate here is that is it a wise move to go for an app-only version and shutting the website down completely?

Probably, it is not! Moving completely to app version isn’t a wise step. However, versions, web and app have their respective significance and owners would like to make most of those to generate good revenue for the companies.

Mobile apps offer several advantages for the retailers as well as for the end users. While retailers get a chance to communicate with the users personally and observe their behaviour closely whereas the users feel comfortable shopping through apps as far as the payment mode is COD (cash on delivery). Magento website development India Although, the payment through apps is absolutely safe but at the back of mind there stills exists that fear. People prefer using websites when it comes to online payments, which minimizes the traffic on apps that prefer laptops over apps for online transactions.

Retailers can minimize their running cost by shutting down the website as a majority of the traffic is through mobile, but we can’t deny the fact that there are still 20-30% people in space who would love to buy goods via laptops ahead of the apps. And, moving completely onto app-only version will rule out the possibility to tap those customers.

There is a good section of audience that prefer searching on search engines, although on mobile browser for their desired products, but they tend to land on a particular website through a search conducted on Google, Yahoo, Bing (search engines) etc. as it yields them ample choices to explore, compare, choose and finally buy the product. If the retailer has shut down the website, there won’t be results on the search engine result page (SERP) eliminating the chance of converting the potential buyers into real customers.

Hence, E-Commerce Application Development demands both, a mobile app for engagement and loyal customers and a responsive version of the existing website, which would help in increasing the traffic via search engines that would invite new customers to join the league of existing ones.

Woocommerce development and Shopify development are responsible for building highly efficient websites.