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Digital Marketing - Significance of SEO and Social Media Marketing

Author: John Olsen
by John Olsen
Posted: Mar 17, 2016

The large world of digital marketing industry engages in trillion-digits, with most of the digital businesses having the tastes of glory. With the advancement at digital marketing trends, two fields of SEO and social media are continuously evolving with numerous changes which happen to make shifts in consumer as well as market behavior. Let’s get to know the significance of digital marketing’s notable SEO and social media marketing!

  • Mobile Optimization is a must: Just like last year, this year too mobile is generating huge traffic than laptop and desktop search. As most of the people are utilizing their smartphones and tablets to find info online, business owners must provide to the requirements of their mobile audiences in order to produce leads and enhance conversions. Ensure to use responsive web design to offer better user experience to your visitors.
  • Lengthy Form of Social Content Becomes Vast: Though short messages are published frequently on social media, but users have been encouraged widely by social media sites to publish their posts on their platforms directly, or else to post short description regarding their post and place a link to the targeted URL. Blogging on social media, and also LinkedIn and Facebook’s lengthy form of content publishing is an important change created in content marketing that helps reader to explore information they require.
  • Voice Search Initiates Massive Changes in Keyword Research: Voice search like Siri, Now, and Cortana are turning the lives of the users easier and convenient. Marketers are taking it as challenge for optimizing for voice search. People utilize distinct search terms while speaking and typing. Voice searches incline towards lengthy keywords, thus ensure to add these terms to enhance your ranking chances.
  • Social Posts Acquire Higher Ranking: Marketers have been using social media to achieve more visibility on search engines. When customers visit your company website, your social media profiles should be visible on the first page, so that they can share your pages through them. With the addition of social media profiles on your sites, your digital marketing will climb the ladder of success by grabbing higher ranking.
  • Sell on Social: Advertisers are allowed to sell directly on distinct social media platforms, like Facebook, and Pinterest, who have commenced ‘Buy Now’ features so as to reach your target audience and boost conversions.
  • Take Benefit of New Publication Options: Many publishers are utilizing the Instant Articles feature on Facebook for reaching out to their target people. Instant Articles load swiftly, hence boosting user experience. Twitter too is going to launch a similar feature known as Project Lighting to produce new leads and enhance conversions.
  • Videos Dominate Hugely: YouTube obtains tremendous hits per day. Now Facebook, Twitter, Pinterest, Instagram, and LinkedIn are getting from full-on hits from viewers as they add new informative videos often.

Hence, it is the effectual marketing strategies, valuable SEO tactics, effective social media that helps the online marketers and digital marketing consultants in building their position online and also bringing about great progression in digital marketing solutions.

About the Author

I am John Olsen and I am working as Web Analyst for last 4 years with reputed firm. My hobbies are take part in digital marketing events, traveling, reading technical magazines and cooking.

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Author: John Olsen

John Olsen

Member since: Mar 17, 2016
Published articles: 1

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