10 Ethical Ways to Increase Your Site's Search Traffic

More visibility leads to more customers and that means more traffic to your site. So what could you do to achieve this? We will tell you! Check out this post to attract more customers to your site without compromising your professional ethics.

1. Develop great content

Make a good research about the topic, write great content, include effective keywords, update fresh content regularly, include images and descriptions and write irresistible headings. All these efforts will definitely get more traffic to your site.

2. Advertise

Social Media platforms, Display advertising and Paid Search are the most effective ways to advertise your websites. Think carefully about the options as each one of them has its share of pros and cons.

Also add social sharing buttons on your website. These buttons makes it easy for the visitors from social platforms to advertise your site free of cost, if at all they think the information is worth sharing.

Respond to the comments or questions posed by the visitors on social platforms. This increases the site traffic and the gifts you with a loyal set of customers.

Take the advantage of press to distribute your press releases to promote your brand.

3. Do not over-optimize your site.

Use the optimization techniques sensibly. Using too many keywords or using too many backlinks may cause web spiders to push aside your site as spam.

Do not go behind the black hat techniques to just increase your traffic as this is sure to get caught by the new algorithm updates by search giants like Google or Bing.

4. Build relationship with your readers

Apart from developing content, take some time off to write great blogs for your site. This will prompt users to frequently check-in to your site to take a look at your latest blogs.

You could also choose to write excellent email newsletters to the loyal audience to increase your referral traffic.

5. Share presentations and podcasts

You could choose to share your presentations on sites like Slideshare, Scribd etc. to increase your brand awareness among new potential customers.

You could also publish a high-quality podcast to increase the visitors through podcast directories.

6. Get your YouTube channel up and running

YouTube being viewed by a large number of masses, it’s a great platform to get new audience to your brand.

7. Guest Posting and Communities

Join elite communities and write occasional guest posts on good articles. This not only increases great traffic to your site but also makes you a popular name across sites in your niche.

Joining communities, will also help you with reciprocity. This becomes an effective marketing strategy.

8. Keep your website error-free

A broken link/page, spelling mistakes, incorrect descriptions to the images makes your site look unprofessional. Pay attention to detail and fix such errors.

9. Keep an eye on the upcoming and popular social networks

Advertising your content on latest social platforms will get you the ‘first adopter’ advantage. So establish your presence very early on any budding platforms to get better opportunities.

10. Expert reviews

Accommodate expert interviews or expert opinions about a popular topic and publish it on your site. This will direct all the audience of that expert to your site.

With all these tips you may also use top SEO tools to increase your rankings. Buy SEO tools which might help you with your specific requirements. Check out top SEO tools review, compare SEO tools and use them to improve your PRs.

You can even check your site`s performance using free SEO tools such as Website Grader. Also use top 5 SEO tools to audit your SEO. Compare top 5 SEO tools and finalize the best one for your brand.

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