Know About the Usage and Utility of a Corner Rack

Whether you are the owner of a grocery store or a bookstore, as a business owner you realize the importance of displays for your business growth. Unlike an online business that shoppers visit with the intention to shop for a particular product or only a couple of types of items, brick and mortar businesses need to make sure that all their wares are prominently displayed to their consumers in order to make a sale. Items that are not on display or not in prominent display are not sold and get added to the unsold inventory at the end of the day. Though this is a bad thing to happen to any business, this is a crippling loss for a store that deals with perishable items like fruits and vegetables. Such a store will go out of business very soon if regular unsold inventory is a regular occurrence.

Consequently, the idea is to make sure that each item is on proper display so interested consumers can buy them and the business stays profitable. Most of the stores use regular rows of racks that stack the products in one line after another, with each line or rack space catering a particular type of items. However, single lines of racks are not very effective to display items in corners. For such cases, corner racks are an ideal way to display the merchandise and increase your sales.

Let’s understand the usage and utility of a corner rack from the point of view of increased sales potential.

Advertise and Sell More: If you are planning to advertise a certain item or trying to increase the sales of a certain product, experts suggest putting them in smaller corner racks. These small racks stand by themselves in a corner and have only a few products on display. The fact that they stand by themselves in their space and do not get lost in the lines of racks means that customers notice the things on them more often, even though they may miss the same products if they are kept on the regular racks. Also, since these items are in their corner rack, separate from the rest means that customers will give them a premium rating by their mere placement and will have a tendency to buy them more consistently.

Smaller and More Personalized Displays: These corner racks are ideal to display items that are smaller in size or have a premium value attached to them. Since the corner racks are smaller, they can be easily made to show off items in a very appealing manner. This means that customers will see these items more often and will also buy them more frequently.

Make Use of the Unprofitable Corners: Each store has corners against which no standard racks can be fitted. The corner racks fit in quite well in such places. As a store owner, you can maximize the sales potential of your square footage and use the corner racks to make more sales.

Expanda Stand Private Limited is one of the leading manufacturers of shop fittings and fixtures for supermarkets. Contact now at +91 44 26880800.