Librado Wright - Common Mistakes That Salespeople Must Avoid

During the course of his career in the field of sales, Librado Wright has learned much from the mistakes that he made during the early months of his career. He points out that truly great salespeople are capable of turning their mistakes into positives, but he also aims to use the benefit of his experiences to help others avoid making the same mistakes. Here he looks at some of the most common blunders that novice salespeople make when they are attempting to find their way in the industry.

Closing Too Quickly

While the purpose of a sales call is always to move yourself closer towards closing a sale, many new professionals make the mistake of trying to close a sale far too quickly. Many customers will want to take a little bit of time to think about what you have told them, or may be waiting for you to deliver more information, so attempting to close too quickly can put them off from buying entirely. Good judgment is required in order to know when to actually attempt the sale and it is also important to note that being too conservative and never trying to close can also prove problematic.

Not Knowing The Product

Anybody can memorize a sales pitch, but new- salespeople often find themselves running into trouble when their prospective customers start asking questions about the product. This is usually because they haven’t taken the time to learn everything that there is to know about it. Remember that your customers will consider you an expert on whatever it is that you’re selling, so failure to present yourself as one due to a lack of knowledge will quickly tank the deal.

Not Establishing A Relationship

Your early interactions with a customer should be focused as much on establishing a relationship with them as they are providing them information about the product. Many people are wary about buying from people they don’t already know and placing too much focus on selling the product will often lead to customers feel wary and not trusting you due to the lack of interest you have shown in their actual needs.

Not Having A Goal In Mind

Librado Wright points out that every sales conversation you have should have a goal. Whether that is to further the relationship with the client or to actually close the sale is up to you, but entering a conversation with no purpose leads to wasted time and potential loss of opportunities.

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