Non-holiday Applications of Corporate Gifts Every Company Should Consider

Corporate gifts are usually popular giveaways by companies, both large and small, during the Christmas holidays when people are more receptive to them. But why limit their applications to the gift-giving season? You have the opportunity to build stronger relationships with your employees, investors and suppliers all year round!

Just make sure to choose the right type of giveaways since your company’s brand is at stake here. Your best choices are in sterling silver items ranging from jewellery for men and women, home décor, and sports items to pill boxes, bar and dining items, and sports gifts. Your VIP recipients will love them for their beauty, durability, and functionality, too.

Employee Recognition

Studies have shown that employees who are recognized for their outstanding performance on the job are more likely to stay with the company. According to Maslow’s theory of needs, their self-actualization needs are being met, thus, their increased motivation on the job. Your small tokens of appreciation, such as a golf ball marker and tee set, will go a long way to their motivation.

Customer Appreciation

Your customers are the lifeblood of your business because without them, you will not be in business in the first place. You must then show your appreciation for their loyal patronage aside from the Christmas season, such as after signing a big contract, during their anniversaries, and during their milestones. You can vary the gifts depending on the occasion with the items given to the company as a whole or to its top executives, such as in the case of gifts for women managers.

Vendor Gratitude

In the same way, you should also thank your vendors for their business specifically in providing your company with the raw materials, office supplies, and heavy machinery, among others, necessary for operations. You will also stand out from the rest of their customers because so few companies recognize their suppliers’ crucial role in their success. Your gifts can also be given to the top executives as well as to the people who directly work with your people in delivering the products and services.

You may also give media and government official tokens of appreciation but you have to be careful about it. Keep in mind that their agencies have strict policies about giving and receiving gifts, no matter how small it may be. You are well-advised to give simple, small and tasteful gifts that cannot be construed as a bribe (i.e., buy their loyalty).

While corporate giveaways may not carry a deeper personal meaning as engagement gifts, you should still give them the same careful consideration.

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