Responsive Web Design - Things to Know About

Usage of digital devices such as laptops, desktops are increasingly giving way to mobile devices’ usage. However, when websites are visited via mobile devices, such devices face the difficulty of impaired functionality of the website because of the small screen size. It is for this reason that responsive web design is recommended for all website owners. This ensures your website is displayed optimally across devices.

Responsive web design defined

Responsive web design of a website is such that all the elements on the page such as text, image, page layout, navigation, etc. adapt to the settings of the device through which the visitors visit the website.

Why responsive design

More and more people are using mobile devices to make purchase of products/services, to research on the Internet, to share valuable information, to review products/services and many more. This necessitates adjusting your website design to ensure their compatibility across devices.

How a responsive site works

A responsive website can manage any changes in the CSS - the feature that is responsible for how the various page elements are displayed.

Economical

Though the cost of building a responsive website from scratch is substantial, it’s not so when it comes to making your existing website responsive. For this, of course, you need not create a copy of the existing website and it’s economical to bring the makeover to your site at cost that is lower that developing a new site. This helps you save you money and effort.

Mobile friendliness as a ranking factor

Since 2015, Google has taken into account the mobile friendliness attribute of a website as a ranking factor. And from this, it is clear enough that websites that are not mobile friendly are going to lose significance in search result pages.

Risk of duplicate content is eliminated

If you’re not adopting responsive design for your website, you need to float multiple versions of the website for different devices. In such a reality, you run the risk of being remarked as having duplicate content despite the fact that you did not do so.

SEO

SEO for your responsive website is easier. You do not need to do SEO for multiple versions of your website. That is, you need not run distinct SEO campaigns for each version. This saves effort and money as well.

Link building

As a single URL directs visitors across devices to an identical website, you do not need to use canonical tags as it is in case of mobile and desktop device websites. For mobile sites, you need to adopt different link building tactics, which is effort consuming and expensive.

Easy site maintenance

Responsive websites are economical and are inexpensive to maintain. They would be compatible across browsers.

You need to adapt the change in your website. This would help you retain your current customers/clients and help you attract more of them to your site over time.

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