Effective Sales Consulting Firm in Florida

Developing effective sales strategies for sales force implementation should be based on prioritizing the best targets to pursue. The combination of market analysis, internal/external company examinations and objectives planning for near and long term success is critical particularly in message development and frequency of communication.

Grifco Strategy will assess your industry, sales methods and your competitors’ approach. Our Sales Consulting in Florida will review all existing marketing collateral, communication methods, messages and more.

Market Listening

An analysis of the market is crucial to determining the needs of the customers within the market. What was initially considered important to a customer may not be of interest to him/her at all. Why do buyers purchase from your competitors? What is your value to buyers? There are infinite questions to be answered prior to developing and initiating the sale of a product/ service. Understanding of the following will help to improve the sales program at your company:

• What the market calls for
• What are the buyers’ hot buttons, and
• What message is being communicated accurately
• What are your competitor saying about your products

Your Business Sales Assessment

Evaluate sales approach

Are the right customer types engaged? If your reps haven’t reached the appropriate targets within the buying community, then sales opportunities are lost. There are different types of players when selling. Sometimes the final decision maker isn’t the one who evaluates your product. Knowing your industry, and decision process within your target base will be important to sales success.

Evaluation of sales reps

Can your reps sell? Just because you have people out there communicating on your business’ behalf doesn’t mean they are good. Do they have good product knowledge? Can they build relationships? Are they convincing? How well do they handle objections? Can they overcome them? Can they sell against the competition?

Evaluation of Distribution Partners

Whoever is stocking your products, are they the right partners? Do they champion your products and company? Have they been supportive or is there push-back related to partnership initiatives? Are you treating them right?

Evaluation of Messages

After reviewing your marketing and sales collateral of services, did the message drive home the value and benefits to your customers? Do your customers feel as though your products are solving their problem? How does your message compare against your competitor? Is your message the right one for the right target?

Evaluation of Frequency

How often are you touching your customer base? How often was the buyer reached? Was there any follow up? When was the last conversation? Are your prospective customers hearing or seeing your messages? How often are they hearing it if at all? What multimedia approaches are you using? In-person, telemarketing, email, mail, television, radio, billboards, magazines, search engines, trade shows etc.

Our team providing Sales Consulting in Florida can help accelerate your business.