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Reasons to Upgrade Your Business to a Responsive Website

Author: Wynn Zhou
by Wynn Zhou
Posted: Apr 19, 2016
responsive website

A business who wants higher customer retention as well as a user friendly interface, responsive website design a right choice for that business. Companies that did not avail this opportunity, may begin to see a disappointing conversion rate as well as lower visitor numbers.

A responsive business owner should need convincing before paying to upgrade the web presence to the one who includes responsive design.

Feature of a responsive web design

Depending on where a site will be viewed, website designers can create different page. For instance, a tablet has different resolution as compared to a laptop, so the content of website will be optimized for viewing on a specific device.

Novage Communications provide responsive website design, it has revolutionized the user’s way of looking at the internet. Because it allows to view the pages on PC, notebook as well as smart phone in the same way. Designers use the same coding in all resolutions and gives the same degree of functionality to all devices.

The responsive website designers believe that the web page of every client must be accessible to all visitors, and they get an optimal experience on every device. Such intelligent response to the actions of web users keep a company relevant in the ever changing online market place. Moreover, it boosts the e-commerce figures as well as make visiting the website an enjoyable experience.

There are 3 key features of responsive web design in technical terms. The secret ingredient is considered to be media queries. They are the filters added to Cascading Style Sheets (CSS), affecting the feel as well as look of every individual page. The CSS is such a useful tool for website designers, and by tagging on media queries adoption, the process of rendering, resizing as well as orienting any page becomes very easy.

Responsive web design is a flexible layout:

It is ideal for formatting margins, based on a grid format, getting to space just right as well as positioning key elements of every page. It means, designers are not limited to particular numbers of columns and they can choose few or as many as appropriate for a page. Moreover, flexible layout removes the need to work out the text sized and layouts based on the pixels.

Use of percentages

Designers use percentages that enable them to adopt a fluid approach in order to produce every page. Furthermore, pixels work best with photographic images. However, they are like clumsy tools to use over various devices. For instance, 1 pixel can be expressed as a 3 dot on a phone, whereas 10 dots on a desktop, changing quality of any image considerably between different devices.

Use of CSS or dynamic resizing function

3rd component of a responsive design is the use of dynamic resizing function or CSS to create flexible videos, images and other content. Moreover, the text can flow relatively easier because containing area resizes. However, to spread this across complex segments, website designers should use different techniques. The dynamic resizing gives all web designers a greater control over, how a page behaves, and it also enables them to remove or add the needed components.

About the Author

Wynn Zhou - Web design & Seo expert in Singapore. She helped people get more business through digital marketing.

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Author: Wynn Zhou
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Wynn Zhou

Member since: Apr 19, 2016
Published articles: 5

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