Fine Tune your Email Campaign Timings in Sync with your User Base

The timings of an Email Marketing Campaign regularly need fine tuning and works best if it is done in synchronization with the recipient. Segmentation and further User Behavior analysis will help the marketer in deciding on the perfect time for sending emails. Another parameter that has to be taken into consideration is whether you are sending out B2C or B2B Campaigns. Going further they should be deciding on ‘What time of the Week’ and ‘What time of the Day’ before releasing the Mailer Campaigns.

B2B campaigns are to hit the Inbox folders during the Business Hours. However one must understand that the mailers are not to reach the subscriber when they are just in for work and sorting out the day’s work plan or when they are about to leave to their homes. One should strictly resort to shoot the mailers in between the starting hours and ending hours of the day. If the objective of mailing falls within the B2C realms, the timings are to be sorted out depending upon purpose of the mailers. For example, if it is a mailer related to weekend offers, you will have to catch the customer before the weekend approaches, say on a Thursday, and when they are ought to be thinking on weekend plans.

A Monday morning is never a nice idea to send out emails unless there is a requirement that does urgent action. That is when people will be sorting out their week’s plans and catching up with any unfinished work from last week. Send mailers during late morning - if you need to - on Monday, as that is the time when you could expect your prospects to have their inboxes cleared. Tuesdays sent of a welcome sign for the marketers as they are the best days to be sending out some informative stuff like product mailers or press releases.

Wednesdays and Thursdays are crucial days for Email Marketers. These are days which set off any weekend plans your prospects might have and opens them for suggestions and other actions. Anything that requires the client to take actions before the end of the week should go out on a Wednesday morning. For the messages which are weekend focused, send it out on a Wednesday afternoon, as people are well aware that they are about to hump of the workweek and they will be inclined to make weekend plans.

The weekend territory has been approached on a Thursday and one has to make the maximum out of it. The messages you sent out related to work may not get a response until the following week. You would have to spot the early birds between 8 am – 9 am, reach out to those who check in after the morning between 10 am - 10:30 am and go for those who settle in after lunch between 1 pm - 1:30 pm. Send over those weekend messages which include some special offers or weekend incentives on a Thursday.

People are already on a weekend mode on a Friday, finishing whatever work they need before heading out on a weekend and any message you would send on a Friday afternoon is bound to be skipped. Send out any messages that require urgent attention on a Friday morning. It is a moderately good idea to send out emails on a weekend, since there are people who may check their work email on a weekend over a relaxed tone and take the time when they have been too busy over the week. However, weekend mailers badly need to be followed up by another reminder mailer during the coming week.

These are just general guidelines and one needs to be aware that what works for one week may not work for another week that is on a summer, holiday period or a festive season. Continuous client profiling and monitoring is needed to monitor the responses of the mailers and fine tune the approach. Email Marketing Service provider in India offers the industry best consulting and client servicing to help you sort out the best email marketing program that suits your business needs.

ICubes, is a dedicated Email Marketing solution provider that assists organizations with their email marketing requirements. Its services mainly include Email campaign management, lead generation, Email marketing consulting, trainings & workshops.