Dubai – A Capitalist Venture & the exchange of gifts

With the advent of technology, the world is now more interconnected than before. The subsequent process of industrialization has allowed a surge in the number of factories that churn out various capital goods. With globalization thrown in this highly complicated mix of a capitalist economic structure, Dubai emerges as an embodiment of this great leap of capitalism across history in the global world.

Indeed, Dubai has swiftly managed to modernize build both technologically and economically from the ground up to reap the monetary benefits of capitalism. Dubai, which was previously a sweeping landscape of desert and humid air, has now transformed into a hub of great economic prosperity and growth. This high class city enchants all those who manage to step foot inside it and practically overwhelms its inhabitants with the tallest of buildings that manage to touch the clouds above. Villas, industries and properties all jointly exist in this great city of lavish surroundings where money exchanges hands as products are bought and sold in a matter of seconds.

Globalization has pushed this city to keep up this façade of great wealth and economic prosperity and as customers push for different, more specialized and increasingly customized products that allow them to truly encapsulate their unique identity, most organization and businesses’ in Dubai are quick to offer these personalized gifts or products.

The surge in competition has also pushed different firms to offer promotional gifts as a form of advertisement. These promotional gifts serve to give customers a feel of the actual product. They entice the customer and encourage them to try the product or service before they decide to actually spend money and buy it. Almost every supermarket or shops in mall in Dubai have salesmen offering people these promotional gifts. These promotional gifts Dubai can take a variety of forms and include food products to actual merchandise such sachets of a particular brand of shampoo or detergent and other household products.

Each organization aims to further its sales and this practice of giving out promotional gifts is actually a very calculated move to promote and advertise their product even if it means incurring a small loss. But this process of material goods and services satisfying people’s demands and encouraging a flow of money though out the city does not end with customers.

Firms can only keep churning profits if the inner mechanisms of the organization are looked after. Efficiency is key in trying to ensure these said profits and economic prosperity. It’s no wonder then that firm managers and CEO’s have to ensure that its employees are happy and cared for. In this case, personalized gifts Dubai are perhaps the best way of earning the workers’ trust and loyalty. These include personalized wallets, key chains and mugs with funny messages or names of the employee ingrained on the product. Often times, during office parties, more personalized gifts exchange hands and serve to remind us just how materialistic this city has become.

I am a digital marketing consultant, blogger, designer, working for a leading digital agency in Dubai. I just love traveling, watching cricket, social chatting, & spend my time with friends.