Clamshell Packaging – Understanding Its Importance For Food Products

For just about any grocery shopper, clamshell packaging simply means that plastic container in which they get their fruits and veggies packed from the store. On the other hand, for a food products manufacturer/seller, a clamshell happens to be that lifeline that ensures product safety, integrity and better sales. This article will help you understand the basics of this form of custom food packaging and the many ways in which your business can gain from its use.

What is a clamshell?

It is basically one single container that is divided into two halves and is joined by a hinge. They are in most cases made in a plastic material and resemble a clam, there for the name clamshell. Both sections of the shell provide enough depth for the product to snugly fit into the space/cavity created and the packaging can be easily shut by bringing both ends of the shell together like a clam and securing them closed.

Why use it?

This form of custom food packaging has many advantages attached to it.

• They are effective in protecting the contents stored inside.
• Clamshells are easily customizable and can be created to suit almost any kind of food product.
• They aid in product visibility and presentation and emphasize freshness of the food inside.
• They are string, durable and capable of preventing undue physical damage to the product inside.
• They provide ample advertising and labeling space on both sections of the clam.
• They support bar-coding without the store having to resort to placing stickers on the food product itself.
• Clamshells are versatile, available in all kinds of shapes and sizes and are easy on the pocket for the product manufacturer/ selling store/ Storage Company.
• They are great for the user as well as he/she can store products directly inside this packaging until consumption.

Suitability for storage of raw fruits and vegetables?

Without the correct food packaging solution, products will lose mass, begin to rot from exposure to the elements and can sustain enough physical damage to render them inedible/ non-purchasable. Containers are designed in such a fashion as to keep the airflow active and the humidity low, which ensures the fruit/vegetable inside remains at a good standard and keeps the value of the product at its pristine best. This is a win-win situation for the producer, the selling store as well as the customer on all counts. A product with a really low shelf life gets preserved and offers maximum value and satisfaction upon consumption – this is the basic aim behind custom food packaging and the clamshell design wins on all counts put forth above!

This is why this form of food packaging has gained widespread acceptance and popularity in the market, garnering approval from consumers, store managers as well as producers. It is also cost effective and easily recyclable, making it one of the best choices for the packaging and distribution of fruits and vegetables.

For more information on food packaging companies, just visit Southpack.com.

About The Author

Megan Jones is an expert in modern industrial packaging systems who also loves to write many interesting articles and blogs, helping businesses in making the best choices for their manufactured products. She recommends SouthPack.com as the number one name to trust if you are looking for plastic packaging manufacturers in the US.

Southpack.com provides the highest quality product packaging services at the most competitive prices.