Is Buying Branded Food Online a Trend or Health Benefit?

These days the concept of selling branded food items - be it grocery or other food staples - is that you get hygienically packed products that are high on the health factor. However, the important aspect here is to understand the difference between healthy food and health foods. Not all health foods that are sold as branded are healthy and vice-versa.

In fact, there are many health food brands that promote good healthy foods in a subtle way. The idea is to sell branded food online that is high on taste along with being high on health too. So some of the terms associated with the same include low cholesterol, no fat/ no transfat, etc. Many websites also offer a dedicated health section that sells only branded healthy food items.

But branded foods are not restricted to just healthy stuff all the time. Sometimes, we enjoy indulging in products that are high on the taste and made from good ingredients. So though they may not be low on calories, they will not cause damage to your health as the ingredients are checked thoroughly for quality. These include pastas, noodles, chocolates, etc.

A vital aspect to consider here is that many grocery stores that sell labeled food online keep a track of the expiry date. Big companies always ensure that their products come with a manufacturing date and expiry date - which is crucial for the health of any consumer. Again some local vendors that sell loose products don’t actually deliver the promised quantity. For instance, when you buy a branded flour brand, you can be assured that if the label prints 5kg, it will have the desired weight. But a loosely packed version from the local vendor might be 200 grams less than the mentioned weight.

Vendors that sell such items online usually store the newest or the latest manufactured products so that the shelf life of such items is extended. For instance, if you are buying a 10kg packet of lentils that expires in a month - for a family of 2-3 people, you know that it’s not really worth buying the same. So,online vendors always try to stock products that have a longer shelf life.

On the other hand, one benefit that consumers get here is that products with a shorter shelf life tend to be sold for higher discounts. Since the vendors know that the particular product would be taken off the shelves soon, they try to sell the same at the lowest possible rates. And this means a great bargain.

Branded foods have now extended their lineup to natural foods, organic foods, gluten free foods and many more. Especially, if you are looking for ethnic food items, you can find your entire list spices, whole masalas, regional specialties, etc. under one roof. This simplifies your entire shopping experience.

So all in all, purchasing branded foods online may sometimes cost a little more as compared to loosely sold products - but you can be assured of quality and authenticity of the product.

Priya Singh is an market research enthusiast, In this article he has shared his views about using Compare Basket offers to save money.