Geo-Targeting to Launch TV Ads in the Right Market & Right Place

The geo-target advertisement has a direct relation to the media and more with the targeted media. For instance, suppose you are a broadcast channel and need to intend audience from Karnataka where language & consumer-base is entirely different from the places like Delhi, Pune & Kolkata, here geo-targeting can help you to reach the location, particular consumers.

Geo-Targeting – What it offers?

The best part of geo-targeting is that it never limits the range of your targeting campaigns. It helps increase your share of voice in the targeted markets according to viewers’ location & requirements. The technology allows you to re-schedule the entire campaign accordingly to the best-performing areas. Some of the top features of geo-targeted advertising are:

• It allows advertisers to focus on region-specific audiences
• Geo-targeting aides in creating distribution channels
• It promotes regional communication
• It allows advertisers to create advertisement that meets the region’s needs such as language, users’ needs
• It helps advertisers execute their pilot projects

Supports the Idea of Region-Specific TV Ads

The best example of geo-targeted advertisements is the Wipro sponsored products - Santoor Hand & Body Lotion delivered exclusively in Gujrat and Maharashtra only. Along with the high response rate, the technology provides you better viewership and let you earn more profits on business. The regional targeting benefits you to prepare & present an ad according to the visitor’s location, and to pitch the right type of product to the right market that can be a state, city, town, village and more.

Allow You to Run Multiple Ads On the Same Ad Spot

Utilizing a common ad-spot on the same channel, it is possible to allocate local TV ads for specific brands in a particular location like Hindustan Unilever Limited (HUL) use geo-targeted technology to run Lux ads particularly in Mumbai and Dove ads in the rest of the sites in Maharashtra. If you want to judge your ads performance in the targeted market, you can select ad spot on a trial basis.

Increase Your Reach to Different Locations

Geo-targeting ad network allows you to deliver efficient and excellent results to a broad spectrum of audience. The broadcasters can serve ads across India & abroad based on the public needs, choice of regional language and the type of content users want to see. This is why geo-targeted technology helps you prepare & optimize ad campaigns based on the state, city or region specific audiences.

To Conclude

From the above information, it is clear that the geo-targeted ad network in India has the potential to grab the audience attention from the particular geographic location. It is a technology that helps you to track search results for a particular location that is the latest buzz. The geo-targeting is an excellent way to boost ROI, which is the primary need of broadcasters, and it is genuinely beneficial for media firms that believe in technological advancement.

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