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How To Ensure Maximum Users For Your Mobile Application?

Author: Orange Mantra
by Orange Mantra
Posted: Apr 28, 2016

In today’s digital world, we see takers of mobiles having different operating systems. So, in order, to have a wide reach of your app, it is necessary that an app is built for all kinds of platforms. This necessity has engendered a time-taking process for developers and a costly route for mobile app entrepreneurs.

In such a scenario, a tool that can quicken the process of app development for all platforms and simultaneously, can prove light on the entrepreneur’s wallet, is needed. A tool serving these vital needs, would be, PhoneGap, which is a software development framework, allowing cross-platform development for a mobile app. The framework allows a developer to use a single codebase of HTML, CSS and JScript, to build apps for multiple mobile platforms, namely, Windows, iOS and Android- the leading mobile platforms in the market.

Another advantage of using PhoneGap is, that it is an open source framework, implying that codes and modules compiled by PhoneGap communities, can be re-used. This, further, quickens the app development process.Thus, a tight budget, less time on hand and desire for a wide reach calls for a PhoneGap application development.

Now, an app on multiple platforms does not guarantee maximum users. Amidst hundreds of apps which serve a single or similar purpose, standing out tall can be a challenge. To solve this challenge, app store optimization solutions are a great help. The solutions include working on the following points:

App Title and Description: Have a title that includes search keywords, that are frequently used by your targeted users.To find the best keywords, use a keyword tool. Keep the title short and simple. For the app description, have a concise and useful description that explains the app’s function and benefits.

App Icon and Screenshots: Have an app icon that can give a stellar appearance to your app. Make sure it is simple and conveys the right feel through the use of colour psychology. An impressive icon will ensure more clicks and subsequent downloads.Also, have clear and impressive app screenshots which can explain the app easily and quickly to a potential user.

App Reviews and Ratings : App stores, often show apps which have a high number of positive reviews and ratings. Therefore, converting negative reviews and low ratings into positive reviews and high ratings, is essential. This can be achieved by consistent and suitable responses to app reviews. Updating the app as per reviews is necessary, so as to have satisfied customers and consequently, better reviews and ratings.

Thus, in order to ensure a wide reach of your app, using the PhoneGap framework is an ideal choice. In order to have a big customer base of your PhoneGap app, employing ASO services is essential. These services optimize search engine rankings of your app on app stores by creating the ideal title, description and icon for your app, improving your app’s reviews and ratings, creating off-page and on-page content, and etc.

Thus, the combination of deploying the PhoneGap platform and employing ASO services, can ensure maximum number of users of all leading mobile platforms.

About the Author

The author works for a leading web development company and is an expert in rendering professional website design for all types businesses.

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Author: Orange Mantra

Orange Mantra


Member since: Jul 29, 2015
Published articles: 24

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