Organic Search remains dominant source for web traffic :Survey

The digital marketing intelligence firm "Similar Web" conducted a global survey in understanding how reliant are the e-commerce websites on the paid and organic search campaigns. The survey monitored the traffic generated by the paid campaigns as well as organic campaigns among the developed as well as fast developing economies. The purpose of the survey is used to understand the impact of the campaigns to generate the reliable traffic. This article discusses in depth what the survey has to say about the PPC campaigns and displa ad campaigns and their contribution to the e-commerce websites.

At an average PPC search ads generate 2 qualified (aprox. 1.97%) visits of every 100 visitors. Paid search campaigns bring about (3.75) 4 % of the visitors to the online shopping sites in India. Brazil's online shopping sites are most reliant on the traffic generated through the Paid searches followed by India (3.75%) and France (3.04%).

India and Brazil, also are the top countries where the e-commerce websites get more traffic from the "Display ads". India gets nearly 5 % (4.94%) followed by Brazil (3.79%) while the global average is only 1.32%.

5 sectors that compete with each other to direct the traffic to their online e-commerce through PPC and display ads are home interiors and gerdening sites, Jewelry, clothing and apparel, sporting with sporting sites being the crowd favorite.

When it comes to paid clicks in e-commerce, the online gaint Amazon is the top keyword generating 51.5 million online views in the month of January alone. Thisis followed by the Olx in the classified sectors with about 12million six hundred thousand paid visits globally followed by wallmart (about 9 million visits) and grupon (7 million). Home depot which usually caters to home decores, gardening solutions etc. has generated 5.13 million clikcs Has generated 5.13 million responses. Flipkart has about 5 million 6 hundred thousand visits.

The survey states that the fashion and the apparel industry mostly relies on the search. More than 39% of the global traffic came from the combination of organic and paid search visits. While the direct traffic is 33.66%, the refferal traffic is atapproximately 18%. The social media had sent about 7% of the visitors to the online slothing stores. However, the organic search is responsible for over 90% of the traffic for the apparel industry while about 7% is the contribution of the paid search.

So, there you have it. The mix of paid and organic campaigns have helped many online stores find the qualified traffic. These are some of the many details discusses in the survey reports.

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