Why do people hate marketers and marketing

Many small business owners say they "hate" marketing. How can that be? Without marketing, a small business will fail. Here's my analogy: Marketing is like diapers. No one leaps for joy at the prospect of changing the baby's diapers, but everyone wants a healthy, happy baby, so they do the work they dislike because they want the outcome they desire. Well, marketing is like diapers in the small business world. You must do marketing so that people can learn about your products and services. Some people love to do marketing: they see it as creative and challenging. But many dislike doing it... hate doing it...for various reasons. Keeping your mind focused on the goal of success, you will do whatever needs to be done, instead of resisting it. Why all the hating for marketers? First of all, I know that marketers are people too, and most people are marketers of one kind or another. But when I talk about hating marketers, you probably know what kind of marketers I’m talking about. I’m talking about salesmen marketers who play on our emotions to get our money. It seems that those responsible for creating a compelling message about products and services are under some heat these days. Maybe it’s the blatant propagandizing from Super Pacs. Or perhaps it’s the fear of frustration we face when we get that long wanted FaceBook message from the old flame, only to find out it’s an offer for cologne. Still, it’s not the public’s fault. Marketers have to take at least some responsibility. They inundate the public with print and electronic media, screaming at them from every corner to Buy! Buy! Buy! They have created a general malaise of marketing fatigue. Now companies don’t even want to admit they are marketing. Blumenthal told their great story of success and more than eight times in the speech said, "…and we did this with no marketing!" There is so much pop-culture hostility towards marketing as well! It’s not like artists who mock marketing haven’t made buying decisions based on it. They all must have brands they prefer, offers they’ve jumped on … In other words, at some point marketing has helped satisfy their needs. So what intigates this attitude? All of these jabs have one message in common: They’re offended by the stereotypical insincere marketer, and they don’t trust you. From Bill Hicks to Dilbert to XKCD, it’s the same joke: Marketers will say anything, make you feel anything, because they’re just selling something … Which is, I suppose, true—except none of us wants our marketing to be a lie! Amazingly it’s not about you the marketer. If the product or service you offer actually solves a problem or alleviates pain for a buyer, great! That’s a good place to start the conversation. Don’t just spam away assuming that everyone wants or needs what you have to offer. There are great online tools today like HubSpot and FanBridge that help you narrow the pitch and reach your perfect buyer. Use them! The very successful brands are the ones that convince people they are sincere. Whether it’s JetBlue making customers love the service or REI showing its staff lives the mountaineering lifestyle. Sincerity defines the brand and gets under that "you’re only trying to sell me something" callous. Believe in what you sell and bring that belief to the marketing plan, because sincerity is only going to get more important to the connected customer. If you’re not trying to tell them a truth, then you’re only trying to sell them something. Source: online marketing services clearwater fl / mashable