E-Cigarettes in the Future

Back in 2008, no one could have guessed how popular e-cigarettes would become. Back then, they were a small but expanding portion of the market. Today at the end of 2014, the e-cigarette industry put together is worth over two million, and in just a few more years, it could more than triple.

Electronic cigarettes have received both praise and criticism, and subsequently, the future of them is held in dispute. While obviously only time will tell what the future of e-cigarettes is, we can at least make predictions for now.

• General Concerns
• A major concern about e-cigarettes in the future is how the e-cigarette companies will handle their marketing and advertising campaigns. In the future, will they target e-cigarettes more to those who are currently smoking, or to those who have opted to quit? The FDA may also enact more regulation that influence or even determine how an e-cigarette marketing company can advertise their products.
• FDA
• The FDA will without be a major factor in the future of e-cigarettes, just as they are with tobacco products and other nicotine products as well. Things will be dependent on how well the FDA treats e-cigarettes and on how far they decide to regulate them. But from what we can see now, the FDA is already treating e-cigarettes very similar to traditional tobacco cigarettes, despite there being no tobacco inside the e-cigarettes at all.
• Things about e-cigarettes that the FDA can directly influence is who can buy or posses the e-cigarettes and then on how they can be produced. Currently, tobacco products can only be purchased by adults who are eighteen years of age or older. The reasoning of the FDA therefore, would be to set similar regulations to e-cigarettes as you could to tobacco. After all, traditional cigarettes and electronic cigarettes both control an ample amount of nicotine in them.
• A major focus that the FDA is also likely to put on electronic cigarettes is the e-liquid within them. Many of the e-liquids inside electronic cigarettes are flavored, so an argument can be made that these flavored e-cigarettes can attract minors or people who have decided to quit smoking.
• Industry
• In the event that the FDA enacts tough regulations in the future, the entire electronic cigarette industry could drastically change. It could become harder for electronic cigarette companies to even keep their products on the shelves, though many experts within the industry are predicting that this will not happen.
• Public Opinion
• Even though electronic cigarettes have become more popular by the year, nearly everyone on in the general public is aware about the risks that are involved with smoking traditional cigarettes. Concerns have already come up about the risks of smoking e-cigarettes, and while they do not contain all of the same ingredients that are found in traditional cigarettes that cause some individuals to encounter health issues or even die, public opposition to e-cigarette smoking could also bring about change.
• However, considering how electronic smoking is still in its youth, not enough scientific findings have been discovered to make a clear consensus on the risks that come with it. It's likely that once any risks are discovered, the general public will then start to draw the line and take sides one way or the other.

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