6 Faulty Web Development Can Ruin Your Business

Today’s business is fully dependent upon the internet. Almost of half of the world population are connected to the internet and have been increasing in every second. Millions of blog posts are being published every day. The internet is getting overloaded with the content by means of blogging, twitting, face booking and putting content on the LinkedIn which indicates plethora of activities going on the internet. The business without internet is a fiasco. That is why you should have a strong online presence to have outstanding achievement on the web. If you are not able to make business online then you can search and find website development companies in Mumbai to make your business visible online.

Bad search

There are many factors that search giant google take into consideration to make your site visible on the search engine result page. The search box and flexible functionality is one of the factors. If you have a website without search box then it is not a good symbol for your business. Hence, it is imperative that you have a search facility on your website. The people generally search your website by various misspelled words which your website should be able to fetch result. If your website is not capable of giving result for a user with misspelled keywords then it is bad search. So, make sure that your website is dynamic enough to bring internal search result for any keywords.

Non-scanable text

Long paragraph are boring that you must be agreeing. If you are bored with long paragraph how can you expect from a user on your website. Hence, it is important that you have scanable content on your website pages. You should not post the content with more than 4 lines a paragraph which may increase bounce rate. You should post highlighted content to make it easily readable. Apart from this content with numbering and bullet point is more impressive which can make your visitors sticky on your website.

Fixed font size

The font size plays an important role in the field of web marketing. Today, most of the people in the world are having ocular problem. Therefore, the people have been using spectacles. Apart from this the people generally use spectacles after the age of 40. Therefore, it is very important that you have fixed font size on the website. The irregular font size may stress and pain the eyes for which the readers will not stick to your site.

Opening new browser window

The people generally prefer to read the content of your website on the same browser window. If your developer has given the command on link to open the content on the different browser then it is harmful from the marketing point of view. Therefore, it is very important that your developer has given command to open the tab on the same browser. These technical activities can be easy if you outsource your task to an online marketing company in Mumbai or any other cities in India.

Not changing colour of the visited link

If you have multiple links on the website with same colour as background then it is called cloaking which is harmful from not only user point of view but also search engine point of view.

PDF and other sorts file for online reading

The people love to read plain content on your website. Therefore, you should offer the people free content on your website. The people will find it easy if they find content without PDF and Word file. Try avoiding any kinds of file on your website that the user hate.

These are the common mistake which you should always avoid to win on the internet business.

I am working for best digital marketing company in Mumbai. Digitally Viral provides complete online marketing solution for small & large business.