Exploring the Must-Have Features of an eCommerce Website Design
Posted: May 16, 2016
eCommerce website development is of the most heated topics that have been trending around in the worldwide retail market for quite some time now. With the growing popularity and reach to Internet and Smartphone across the globe, businesses have successfully identified a new platform to sell their offerings effectively. Countries like India have marked major growth in terms of buying/selling products or services online in last five years.
The eCommerce industry has not only benefited giant business groups, but the local small business owners and manufacturers as well. Thanks to the affordable eCommerce website development services, even small-scale industries and retail groups can sell online with an ease.
But there are certain things which you need to take care of while getting an eCommerce website designed. To help you understand, we have discussed all the must-have features of an eCommerce store here:
This is the most important part of a website design strategy. The buyers landing on a website must get what they’re looking for without any pain. Not only this, but the selection, add-to-cart and final checkout and payment process should be easy and convenient.An eCommerce website with poor navigation has a strong probability of losing a business, and the buyer as well. Poor navigation and lengthy checkout process may frustrate the buyers and he or she may never return to the website again.
Compatibility with All Screen Sizes
With a wide-range of computing devices available in the market, an eCommerce website must have compatibility with all devices and screen sizes. Also, one cannot overlook the need of a responsive website design for the buyers, accessing the website on a smartphone or tablet.This is where an expert eCommerce website developer is needed to create a responsive website design for every screen size.
Quick Loading Time
As per the digital marketing experts, any website which takes more than 3 seconds to load completely has already lost the battle of ranking in search engine results page (SERP). Not only this, an eCommerce website can also lose a buyer if it takes more than 3 seconds to load.No matter how beautiful or attractive an eCommerce web design may be, if it is slow to load, the bounce rate will increase and the conversions will decrease.
The buyers should easily see what they are purchasing. As a result, the product images added on the eCommerce website should be crisp and clear. Other than product images, the background images used on the homepage and inner pages should also be relevant and catchy. It is always advisable to use attractive, eye-catchy and beautiful images throughout the website.
Social Media Plug-ins
With the significant rise in the popularity of social media platforms, one shouldn’t forget to have social media plug-ins on the eCommerce website. Other than Facebook and Twitter, an eCommerce website should also has plug-ins added to connect buyers on YouTube, Pinterest, LinkedIn, Yelp, and Instagram.
Last but not the least, content is always the king. An eCommerce website should contain entertaining, relevant and SEO-friendly content to attract buyers and rank the website on Search Engine Results Pages (SERP). While getting a website designed, one should ensure that there is ample of dedicated place for content on the website.
The author works for a leading web development company and is an expert in rendering professional website design for all types businesses.