Quality Content - Boosting Conversions for eCommerce Websites
Posted: May 16, 2016
While you’re planning to hire an expert web design development company for your eCommerce portal, you must be more than excited with your online business plans. You might have planned for an attractive website design, active social media strategy, paid campaigns and several other digital marketing techniques to boost your eCommerce portal’s popularity and traffic. But do you have a separate content marketing strategy?
Other than a superior website with eye-catchy images and responsive design, your eCommerce website should also contain ample of quality content. An expert web development company will guide you how you can place quality content on your website and reap its benefits. A piece of quality content will not only make your website SEO-friendly, but it will also boost the conversion rate significantly.
According to a leading digital marketing portal, 73% of visitors get frustrated over an irrelevant and useless content on a website. This suggests that having too much of web content that doesn’t provide relevant information to the visitor is nothing less than a garbage in your home.
Many people consider publishing too many blogs and articles on a daily basis for the sake of providing information and rank on SERPs. However, this is a wrong practice. The search engine giant, Google has already hinted that it rank websites not on the basis of quantity, but on the basis of quality content and relevant information.
And hence, your focus should be on providing quality content on your website which serves relevant information regarding the products/services, being offered on your eCommerce portal. Don’t just focus on quantity.
What my customer is searching?
It was a history when buyers used to roam around and spend long hours in a local market to search a particular product. Similarly, they use to do lots of local research and get reviews before making a buying decision. In the current era of technology excellence, the internet does all without leaving the comfort of home.
Today, a buyer spends quality time on a search engine platform to look for relevant information related to a product or service before actually buying it.
Ask your website design company Gurgaon to add a blog section on your eCommerce website. You can publish blogs and articles that contain relevant information about what your prospect buyer is searching on the internet. In this way, your eCommerce website can also improve its search engine rankings and have more number of visitors with an ease.
Quality content can help you build your brand value and emerge as an industry influencer. For all the relevant and useful information published as blogs or site content, your eCommerce website will become a valuable resource to other businesses and publication platforms in the industry.
Other than boosting conversions, increasing traffic and earning good SERP rankings, quality content will make your eCommerce website a popular, trusted and reliable name for industry related information.
Ask your http://www.orangemantra.com/services/magento-store" title="Magento store development company">Magento store development company how you can add reviews, videos, comments and other helpful information on your eCommerce website to engage the visitors.
The author works for a leading web development company and is an expert in rendering professional website design for all types businesses.