Boost Your SEO in Calgary With Proper Use of Keywords

In the past, keywords were all that mattered. You checked with google to find out what people searched for and you got to work creating content to match. However, Google's recent changes to remove the ability to see search query data have led many to keyword frustration. Instead of defeat, we think it's time to get creative. Here are a few ways to take back your keywords and improve your calgary seo strategies.

Start with what you have

Your top 10. The first place to find information for new keyword strategies is your own blog. Find out what your top ten most visited or shared blog posts are and look at the keywords that are associated with them. This should help you get an idea of what calgary seo strategies are working, and which ideas are bringing visitors to your site. Tools like google's keyword planner can give you traffic estimates for different keywords and give you long-tail keywords to work on incorporating as well.

Search bar. By adding a search bar to your own site, you'll be able to collect valuable information. You can see what page the user landed on, what terms they searched for, and which page they exited from. By analyzing this, you can see what they expect from your site and if you met their needs. If their searches turn up no results you can create content that meets that need.

Learn about your audience

Your target market. Have a clear idea of whom you are talking to so you can determine what they are going to be looking for. Think about what your reader's needs are. What works for them? Where do they go for information? Are you giving them the answers they need? What language do they use? Your customers may not be industry professionals and if your calgary seo strategies are targeted towards industry lingo, your they may never find you.

Read forums. No matter what industry you're in, either your customers or your business associates (or both) are discussing current topics in a forum. If you don't know about your industry's forums, now is the time to find out. Once you find them you'll be able to learn which topics are hot for discussion. You'll also be able to plug those websites into a tool like google's Keyword Planner to see what words everyone is using the most.

The keyword game may have changed, but keywords are still an important part of any calgary seo strategy. Finding the words that your readers are using may be more difficult, but in the end the work will pay off with increased traffic and new leads.

If the thought of digging through all of this information is overwhelming or you just don't have the time to dedicate to it, Emphasize Design’s services can help you manage your calgary seo so you can maintain superior results.

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