How to market your art creations?

Several artists have found sales and marketing of their masterpieces a difficult thing, but some market their creations, from their home, at art galleries or online marketplace. Most upcoming artists are yet to master the art of how to market their creations.

The artist who is planning to market his creation needs to consider these important aspects before he starts the journey of marketing his creations.

Select Your Target Audience

A very important aspect an artist should consider is who the people are he is trying to market his creations to? Most artists don’t pay enough attention to this aspect of marketing as they should. While looking to market your creation, you should consider who would your piece really interest, would be art collectors, or art lovers or even a company trying to redecorate their office.

Most artists have never thought about this aspect of marketing their creations as your target audience will also pay an important role in deciding what will be the price you will get for your creations. It is no point just posting your creation on the internet without knowing who your real target audience is.

Create A Powerful Portfolio

Once he has completed this aspect of marketing he should then start creating a portfolio of his creations. For one to be a successful artist, in all spheres it is important one gets a good photographer who clicks a few good still photographs of your creations, that one can show case to the world outside. Remember each picture should be accompanied by text explaining the important aspects of the painting, the main ideas behind its creation.

Every portfolio should be accompanied by a short biography of the creator, containing information of the work created so far by the artist, his background, how he ventured into the field of creating art and the most important what inspires him when he creates a piece of art. The portfolio can be emailed, or sent in physical form to all potential buyers, art galleries or art collectors and will ensure that your artistic creations are noticed.

Be A Smart Digital Marketer

In these days of the internet, it is essential for every artist to have a digital presence. It makes no sense in just having a website of your own today, people must be aware of the same. An artist should ensure that all his business cards should carry the url of his website.

Social Media can be a powerful promotional tool for helping an upcoming artist establishes himself as a professional artist, expanding his online presence and helping him get connected with billions of interested users. It is not only important to create accounts on social sites such as Facebook, Instagram, Tumblr, and Pinterest, but it is also important to regularly update these pages, engage with the users, inviting friends and fans to post comments, watch how other artists are promoting their pages and finally also keep an eye on the latest trends that are evolving on social media.

Take Part In Art Competitions

For artists who have just entered the space or those who are still new to the world of art, one sure way of creating a wave in the world of art is to participate in art competitions. It is a well known fact that art competitions have become famous for discovering new artists and at times become good tools for launching their careers in the field of art.

These competitions serve another important role for the artist organizing them; they can be used by him to showcase his talent to his contemporaries. All the feedback he receives will help him develop as an artist. These competitions also help emerging artists as they are able to showcase their art in front of art gallery owners, art critics and journalists who could play an important role in shaping the future career of an artist.

Though the artist will have to choose which kind of competition, he should enter. If he is a watercolour artist, he should enter competitions where watercolour artists are taking part, or if he abstract art painter he should consider entering abstract art competitions.

Network With The World Of Art

It is important for the upcoming artist to build an association of compatible artists so that he can promote his creations and open new avenues of art promotions for him. One of the best ways of networking would be to join local bodies at the local, state, national and international level as membership of these associations will help in winning new friends who could promote his art.

Another way of promoting oneself would be to take part in local community events, so that one can connect with other local artists. One should remember to take print materials like visiting cards, portfolios and even a latest painting to these events. An artist should not ignore the advantages of connecting with other artists or putting time and effort into friendships with art professionals.

Being active in the local community

An artist could promote himself by being active in the local community events, like promising to donate a part of the sales proceeds of his creations at local auctions for community events, or teaching art to students at the local school, or drawing murals on local streets to promote a social message that the community wants to send out.

These community settings will help an artist gain new fans and also probably add new members to an artist’s mailing list.

In conclusion, I would like to say is that if an artist spends quality time and effort in marketing his creations, he would definitely draw new buyers, enhance his artistic reputation and most importantly create a career of one’s dreams.

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