Pros and cons of using email marketing to promote a business

Marketing is at the centre of any kind of business. Without marketing, any business is bound to fall. As a matter of fact, it may never even flourish. For this reason, it is always important to ensure that you are using the best marketing techniques to propel your business to greater heights. Otherwise, your business will remain stagnant for a taste of time. Fortunately, there are numerous marketing methods that are currently available today. A good number of business entities use the public media to promote their goods and services. This is among the most reliable marketing methods that you can ever come across. There is also paper media marketing which is rather subdued today following the coming of modern and advanced advertising methods. One of the latest marketing methods is email marketing. It is among the most powerful methods of promoting a business. Some of the major attributes of this form of marketing are indicated in the passage.

First of all, it is one of the quickest ways of disseminating product information of any kind. Your information will be distributed as soon as the need arises. On the other hand, all your customers you are targeting will be able to get the information almost as soon as it arrives. Suppose you have just launched a new product or service and you wish to alert your customers to its presence, you will be able to do so within a short period of time. Your targeted audience of stakeholders will be able to learn about almost as soon as it has been launched. In this way, you will be able to attract as many customers as you may have hoped. This attribute of email marketing explains why a good number of email marketing services providers in India are quite popular today.

You might also be happy to learn that email marketing can be combined with a number of internet marketing tools to come up with a powerful online marketing tool. For example, it can be combined with social networking marketing. Today, the social networking sites are associated with a lion share of the people who surf the internet. Therefore, it is among the most reliable internet marketing tools that are available today. Using social media sites and email marketing, you will be able to disseminate all forms of business related information to your targeted audience of customers and other stakeholders.

Back in the days, email marketing used to be limited because the internet was confined to computers and certain rare devices. This was mainly because most mobile devices had no email notification features. Therefore, alerting customers to new products and services was not easy. But, the story has changed today. You can now receive email notifications irrespective of the mobile device you are using provided it is a smartphone or tablet. This means that you will be able to know if a promotional email has been sent to your email address.

Unfortunately, email marketing services India are somewhat limited. This is mainly because their marketing technique is based on the internet. Therefore, it cannot function without the internet. This method is limited to the audience of customers that have access to the internet. But, this is not something you can guarantee.

Sandeep Sehrawat is Digital Marketing Ex. at Vizz Media