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Branding solutions is not always dictated by customer preferences

Author: Raviraj Mane
by Raviraj Mane
Posted: May 23, 2016

If you are able to target competiton around and focussed then grab the oppoprtunity to do somehting different. If you argue that only customer is king, then you lose out. This is just one of the new branding solutions to appear on the horizon. Before offering branding services a company may research its potential client. It enables it to offer a different method to better its performance.

Just because you are not the brand leader…

Well, everyone cannot be number 1. So positoning with the thought that one day, you will be number 1 is fine. But till then go slow and steady with some sound branding solutions. This is your path to get the big ticket. Many auto brands have become icoic by waiting for their time to become leaders in their catogery. Thos ehwo have come up, have chosen brand services from the right company to move ahead. If you notice some world brands continue to keep their number one positon-like an airline, hotel or mayonnaise, mustard or beverage.. the list is unlimited. What have they done? They have moved from Plan a to Plan B to now Plan C. Perhaps if you study the way they have beocme leaders, ti will help you to get an idea what will work for you.

How solutions are made?

Get a good strategist to prepare the blueprint. The products shoud be reviewed.To flay competition there is no need to make it cheaper. Both Starbucks and Café Coffe Day co-exist. They cater to different customers. Both think diffrently and that has what helped the companies. Looking from a stand point of view of the branding company, the marketing-the scenario is, you compete with rivals to get customers and get the territory. When you know their preferecnes, you develop a strategy and attack full throttle. In the beginning the response may not be great, but with usstained efforts the recognition comes.

Branding solutions for print, digital and TV are different

Some people may be looking at your client’s brand on all meduims. What is good as a TVC may not click as a digital stream for the viewer. They are not hooked because the brand is seen everywhere and becomes a distraction. They may like a particular message or sotry line that is used to communicate. With so much of information overlead, the ad blocking is common. It is like spamming the consumer. Don’t ignore the fact that the consumer may simply stop using a brand if it is seen too much in the market. People will react postively only when the content and brand match. The consumer today is highly involved. But he still needs help to focus. The branding solution need not always be focused on the consumer who has many options. But it is bes tto find a gap that can be filled. That way, the target will not be to make the prodcut the next brand leader but beyond it-to make it valued in the eyes of the consumer for loyalty brownie points.

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Author: Raviraj Mane

Raviraj Mane

Member since: Aug 10, 2015
Published articles: 363

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