Things Responsible for Crowdfunding Campaign Failure

No doubt, crowdfunding is playing a vital role to raise fund for small businesses, artists, filmmakers, musicians, social workers, non-profit organizations, etc. But there are still a large number of projects that falls under the list of unsuccessful campaigns. So, what is the reason behind unsuccessful crowdfunding campaigns? What are the key things which every project owner have to keep in mind before launching a campaign? Here are some points which can lead a crowdfunding campaign to failure:

1. Misty Project Description:

Don’t provide extra detailed information of the story of your campaign. Just focus on the idea of your project and give some personal and organization information. The main thing which attracts the people is that how your idea will bring a change in the world. Make your campaign special and narrate your story in such an efficient way that after hitting the campaign page, the visitor can easily understand the aim of your project in 15 to 20 seconds.

2. Unappealing Pitch Video:

The pitch video is the first and last impression of your crowdfunding campaign. Your video must have the ability to describe the story in a very short period. No one will support a campaign having boring video. So, hire a professional video editor to craft an engaging and appealing, high-quality video with an emotional touch which can make people feel to contribute to your project.

3. Unrealistic Goal:

Setting an unrealistic goal will make your campaign look like fake. As a result, no one is going to support you. That’s why you have to set a real goal and give a brief description of where and how you will use this money. Fake campaigns are neglected while the visitors support genuine campaigns. So, it is vital to generate trust among people because only then they will support and make the contribution to your crowdfunding campaign.

4. Calm Promotion:

The success of any crowdfunding campaign is entirely based on promotion. It is so obvious that with the help of promotion you can reach out to more people which will increase the chance to reach the target goal. Social media is the best medium to spread the message of your crowdfunding campaign. Publish a post on facebook, twitter, Google+, LinkedIn, etc., at regular intervals to drive more traffic and increase engagement. You can also use email marketing techniques to send personalized emails to your close ones.

Be aware of these listed points, then start your crowdfunding campaign and promote it aggressively to raise fund successfully. Otherwise, your campaign can also fall in the list of failed crowdfunding campaigns.

Mr. Nikhil Agrawal is a finance expert and co-founder of DreamWallets, Best crowdfunding website India.